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MIBW
Archives :August 4, 2002
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MY IBIZ WEEKLY SUNDAY SPECIALS PART ONE
August 4, 2002
_________________________________________________________________
Starting a Business on the Internet isn't impossible if you have
the right help...
Vol.10, Issue 2
Editor : Donesia Muhammad
Copyright (c) 2002 KDM Publishing
http://EzineAdHelper.com
Today's Issue Is Going Out To over 3,600 Subscribers.
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In This Weeks' Issue
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Part One:
Top Sponsor
Editors' Notes
New Ad Packages For My IBiz Weekly
Publisher's Recommendation EZMailPro
Subscriber Ads
Feature Article: The Psychology of Selling by Lisa Lake
Middle Sponsor
Ezine Of The Week:
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My Wizard Ads
Contact Information/Subscription Info.
Part Two:
Top Sponsor
Publisher's Recommendation
Subscriber Ads
Website of the Week
Great 'Zines to Read
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Contact Information/Subscription Info.
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Publishers' Notes
_________________________________________________________________
Hello Donesia Muhammad everyone and welcome to another edition of My
IBiz Weekly Sunday Specials.
The Top Sponsor Coop is up and running finally. It was a bumpy
week but isn't that always the case when starting something new.
Just plain old nerves really LOL.
I do have a special just for my readers so you can really save on
your top sponsor ad. Details are in the What's New section.
You can still submit your ad to our regular coop for only $15.
The price is going up soon so get your ad in now
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Please take the time to read the great advertisements sent in by
my readers and various coops. Thank you...
Well that's about it for today, I am going to enjoy the remainder
of my weekend, and I will see you on Friday.
Have a good day everyone,
Donesia
This ezine is here to help all Newbies become successful
Entrepreneurs online. If you have any Questions, Comments, send
them to mailto:donesia@ezineadhelper.com
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The Psychology of Selling
by Lisa Lake
http://www.CheapWriting.com
_________________________________________________________________
When most of us set out to market a product or service, we simply
figure that if we point out how great the thing is, it will
pretty much sell itself. We don't always consider who we're
selling to, what they want, how they feel, and how we can speak
to those inner feelings that really motivate them to spend money.
If you really want to sell something, you can't just point to the
external benefits of your product. If you want people to buy,
you have to make them want or need your product so badly that
they simply can't resist pulling out their credit card. In other
words, you've got to find a way into their psyche.
Start out by pointing out a problem your target audience likely
has. If you're selling to housewives, talk about their messy
house, all the time they spend taking care of the kids, too much
time in the kitchen, etc. Then, make sure you talk about how
those problems make them FEEL. Don't just skim the surface,
either. Explore their feelings if inadequacy, how they feel when
their mothers criticize their housekeeping, and how they never
have enough time and energy to pamper themselves. Make sure you
dig deep enough that they feel you're talking to THEM, not just
housewives in general.
If you're not sure what emotional chords to strike, talk to
friends or relatives. Those who are in similar situations as
your prospective buyers will be able to give you some insight
into how people in their positions REALLY feel, and what will
make them feel better.
Once you've established the problem and what deep feelings
surround it, present your product as the ultimate solution.
Again, make sure you tell them how they will FEEL once they have
your product or service working for them. Explain to them how
you understand what they're going through, and that's why you
came up with your product or service; to help them erase the
negative feelings they were having before, and replace them with
positive ones that will make their lives better and happier.
Don't be afraid to share a sappy story or two about someone like
your prospects. People love to hear how others in similar
situations have overcome difficulties and survived. When
sharing stories, be sure to include your product or service as
the main component of the person's new life.
Once you've explored how people feel now as opposed to how
they'll feel after they buy, reiterate what you've told your
prospects by making a final comparison of the person they were
versus the person they could become. You don't need to include
an obvious sales pitch here, just talk about how they feel now as
opposed to how they COULD be feeling. If you do it right,
they'll draw their own conclusion that YOUR PRODUCT is what will
make the difference.
Author Lisa Lake is manager and editor of DrNunley's
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