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Part One Here
MIBW
Archives
June 21, 2002
Please
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_________________________________________________________________
MY IBIZ WEEKLY PART TWO
June 21, 2002
_________________________________________________________________
Starting a Business on the Internet isn't impossible if you have
the right help...
Vol.8, Issue 6
Editor : Donesia Muhammad
Copyright (c) 2002 KDM Publishing
http://EzineAdHelper.com
Today's Issue Is Going Out To over 3,400 Subscribers.
_________________________________________________________________
**ATTENTION**
You're receiving this ezine because you, or
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other way of being added to this list. Please note you will not
be unsubscribed from My IBiz Weekly by replying to this email.
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respect your privacy.
If this issue was forwarded to you, you can subscribe by sending
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Part Two Features:
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Feature Article #3: Quick Newbie Tips On Promoting
By Donesia
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Quick Newbie Tips On Promoting
By Donesia Muhammad Copyright (C) 2002 KDM Publishing
_________________________________________________________________
Here is a list of some of the essentials that you should have on
hand when you first start to promote your website or ezine.
These are things that I am still in the process of getting
together myself, so learn from my mistakes and you'll do fine.
Ad Copy
Always keep the following types of ad copy on hand for your
ezine, website and products / services.
Solo Ad ( usually around 10-20 lines) Allow it to be flexible in
case your ad doesn't meet a publishers guidelines. In other
words, if you need to remove a line or two, make sure the ad is
still effective.
Top Sponsor Ad ( usually 7-10 lines long) Again, have it ready if
it needs to be edited.
Middle Sponsor Ad (usually 5-7 lines of text)
Also have on hand:
5 and 6 line ads for Ad Swaps
Makes it easier when you get involved in ezine ad swaps, link
exchanges, quick descriptions for directories.
Signature Lines
Signature lines are basically the extra lines of text you say
following a person's salutations in an email. You can call it a
P.S. in a sense because it is supposed to get people to notice
and read it.
Include a signature line for all your corresponding email. People
do read signature lines, trust me they do.
I also have different signature lines for different purposes.
Strictly Business Signature Line
This is for when you are contacting another business and you are
nothing but professional. This will usually include
Full Name
Business Name
Website URL
Email Address
Any Slogan or Motto ( if applicable)
Physical Address ( Depending On Your Type Of Business)
First Time Contact Signature Line
This will usually include the usual name, web address and email
address. The difference is that this file normally would hold a
quick ad copy of either your ezine, site or most profitable
affiliate program.
Usually this is for contacting other webmasters and publishers in
your field.
This is also the same file you would use when composing any email
with your site visitors and ezine readers.
Tailor the Sig Line to Suit Your Purposes
If you are speaking with a webmaster, use the opportunity to add
an affiliate program that will benefit the webmaster.
Have a good tool for publishers, use it when you're dealing with
publishers, no matter what type of ezine they may have.
We all have selective memory. I can't always place a name with a
product, so remind me with your sig line.
Do You Have a House List??
As soon as you start to get yourself established online, you need
a house list. I am not talking about your ezine list, that's
different.
Your house list are highly targeted business men and women who
are in a position to hear and act upon your offers.
Aunt Sally is not in your house list, neither is someone who just
signed up for your ezine last week.
Unless Aunt Sally is involved in your niche and the reader who
just signed up is in your field, then they won't be added.
Actually most of these people are your friends. You have either
done some sort of joint venture with them or maybe they have paid
for advertising with your ezine, or bought one of your products.
But these are the people you want to find out about your new
products before the general public.
It takes a while to build this list. The longer you have been
doing business, the larger your list will become.
Just something to think about in the near future.
You do plan on being around then, correct???
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Copyright (c) 2002 Donesia Muhammad
Donesia Muhammad is an aspiring Netpreneur. Do you Need to
advertise to multiple sites for one low price. Visit her site at
http://EzineAdHelper.com to save money on your ezine advertising.
Sign up for her newsletter and receive a free gift.
mailto:subscribe@ezineadhelper.com
This article may be freely distributed as long as the above
byline is included
_________________________________________________________________
So, how do You Like this Ezine?? Feedback and
Testimonials are Greatly Appreciated.
Contact me at either:
mailto:donesia@ezineadhelper.com or
mailto:webmaster@ezineadhelper.com
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10 Short Marketing Quotes To Add Punch To Your Ezine, Newsletter
Or Website. By Noel Peebles
_________________________________________________________________
1. Marketing
“You can have the best product or service in the world, but if
people don't buy - it's worthless. So in reality it doesn’t
matter how wonderful your new product or service is. The real
question is - will they buy it?”
Noel Peebles, Author “Sell Your Business The Easy Way”
http://www.instantsellbusiness.com
2. Change In Business
“Without change a business will become sluggish, even
bureaucratic. It will lose its sharp edge and become slow at
making decisions and taking action. It will avoid any situation
that might hold even the slightest element of risk. I’d love to
compete with a company like that!”
Noel Peebles, Author “Sell Your Business The Easy Way”
http://www.instantsellbusiness.com
3. Markets
“Make no mistake; there are literally thousands of potential
tightly niched markets out there. Markets abound! Your first job
is to find one, and discover what it is the market wants. Then,
and only then, do you consider what kind of products or services
you might be able to supply to that market.”
Noel Peebles, Author “Sell Your Business The Easy Way”
http://www.instantsellbusiness.com
4. Needs/Wants
“If only searching for ‘needs’ motivated us humans, then our
world would not have advanced beyond a primitive state of hunting
and gathering. Progress comes from our "want" for more and better
things.”
Noel Peebles, Author “Sell Your Business The Easy Way”
http://www.instantsellbusiness.com
5. Market Positioning
“What's the ONE WORD or phrase that comes to mind when
customer's think of your business? Is it service, price,
selection, convenience, quality or something else? Do you really
"own" that word or phrase in the customer's mind?”
Noel Peebles, Author “Sell Your Business The Easy Way”
http://www.instantsellbusiness.com
6. Market Positioning
“Positioning is the marketing tool that helps prospects and
customers identify what's unique about your product, service or
company. Use positioning to give your advertising purpose, to
give it a message, and to give it the appropriate tone. Then and
only then, are you on your way to developing a good advertising
strategy.”
Noel Peebles, Author “Sell Your Business The Easy Way”
http://www.instantsellbusiness.com
7. Advertising Techniques
“The problem is that most ads just aim to get attention by using
bold or unusual graphic gimmicks. It is a bit like walking up to
a customer and grabbing them by both shoulders, staring them in
the face, and shaking them. You may get their attention, but will
they buy?”
Noel Peebles, Author “Sell Your Business The Easy Way”
http://www.instantsellbusiness.com
8. Marketing Perceptions
“Marketing is not a battle of products, it's a battle of
perceptions. It doesn't matter if you have best product or
service, it's what people think that counts. That is not to say,
you shouldn't have a good product or service - it is a
prerequisite of doing business these days. Customers expect it.”
Noel Peebles, Author “Sell Your Business The Easy Way”
http://www.instantsellbusiness.com
9. Marketing Perceptions
“Once people perceive you one way, it can be very difficult and
expensive to change their perception. They file you away in their
minds as a certain type of business offering a certain type of
product or service.”
Noel Peebles, Author “Sell Your Business The Easy Way”
http://www.instantsellbusiness.com
10. Change In Business
“It’s easy to form habits and become set in our ways. If we
resist change, then so will our staff. The company might plod
along okay as everything steadily changes around it. Then,
day-by-day business will get a bit tougher. Customers will become
more demanding. Competition will increase and it will become
harder to make ends meet. It may take a few years, but eventually
the company will become another business statistic - one that
didn’t need to happen.”
Noel Peebles, Author “Sell Your Business The Easy Way”
http://www.instantsellbusiness.com
Any of the above quotes may be freely published with the
authors name and website address left in tact.
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Time To Laugh...
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Well, I really don't think this was a REAL survey. But it is
interesting to think about how much truth there is here. Enjoy:
Last month, a survey was conducted worldwide by the U.N.
The only question asked was, "Would you please give your most
honest opinion about solutions to the food shortage in the rest
of the world?"
The survey was a HUGE failure:
In Africa they did not know what "food" meant.
In Western Europe they did not know what "shortage" meant.
In Eastern Europe they did not know what "opinion" meant.
In the Middle East they did not know what "solution" meant. \
In South America they did not know what "please" meant.
In Asia they did not know what "honest" meant.
Down under they did not know anything except sheep.
And in the USA they did not know what "the rest of the world"
meant.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Reprinted with Permission from YUK IT UP! DAILY CHUCKLE
http://www.gsezines.com
http://ebooksnstuff.com
To SUBSCRIBE to Yuk It UP! Daily Chuckle send a blank
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