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May 10, 2002
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Starting a Business on the Internet isn't impossible if you have
the right help...
May 10, 2002 Vol.7, Issue 3
Editor and Webmaster: Donesia Muhammad
KDM Publishing
http://EzineAdHelper.com
TODAY'S ISSUE IS GOING OUT TO 3,756 SUBSCRIBERS.
If this issue was forwarded to you, you can subscribe by sending
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_________________________________________________________________
IN THIS WEEKS' ISSUE:
_________________________________________________________________
Top Sponsor Ad
Publishers' Notes: Buy One Get One Free Sale on Ads
News You Can Use: Why I don't accept Weekly Free Ads
Feature Article LEARN FROM YOUR EX-READERS By Donesia Muhammad
Middle Sponsor Ad
Need Good Quality Ezines To Subscribe To?
Subscriber Ads
Break Time: Laughter is Good Medicine
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EDITORS' NOTES
_________________________________________________________________
Hello everyone and welcome to another edition of My IBiz Weekly.
Today's issue is a bit of twist. We are going backwards in
subject on order to go forward. I wanted to talk all about free
ads, and paid ads which will be discussed later on but I realized
that before we learn some tricks to get subscribers in your
ezine, you need to know why people are unsubscribing first. This
way you can correct the problems head on instead.
This will be an ongoing subject, "maintaining your ezine" so that
is why today's article will show how you can learn from the
people who unsubscribe why and how to correct it. Next week I
want to talk about selling paid advertisements: How much should
you charge? When do you start selling paid ads, and when are you
being greedy.
We will also discuss in future issues, the whole business of free
ads, do they work, the hassles and joys from a publishers point
of view.
I also want to hear from publishers and readers alike regarding
your view on accepting free ads in your ezine, pro's and con's. I
also want from the readers point of view why you like free ads
( besides the obvious that it is FREE)
Send your comments to
mailto:donesia@ezineadhelper.com?subject=discussfreeads
Don't forget the BUY ONE GET ONE FREE SALE on Solo, Top and
Middle Sponsor ads. The regular prices are going up on Friday May
31st so this is the end of the month blowout, so reserve your ad
with another ad free today.
Details here http://ezineadhelper.comadrates.htm
In the News You Can Use section I am going to talk about the
subject of accepting weekly free ads and why most large lists do
not for reasons that most readers may not understand.
Once we can understand both ends of the spectrum then maybe half
of the complaints can die down...
Sunday is Mother's Day and of course I have a special message for
all the mothers out there, so stay tuned on Sunday for that.
So sit back and enjoy this issue. It is packed with a lot of
information to help you become a better webmaster and publisher.
This ezine is here to help all Newbies become successful
Entrepreneurs online. If you have any Questions, Comments, send
them to mailto:donesia@ezineadhelper.com
NOTE: All articles submitted to me and all ezines to be added to
Ezine Ad Helper will be added, but I am in the process of a major
redesign and transformation of both sites, so be on the look out
for that. That is the reason for the delay in adding the articles
and ezines.
_________________________________________________________________
NEWS YOU CAN USE:
_________________________________________________________________
Weekly Free Ads!! Why Not??
Recently a reader unsubscribed from My IBiz Weekly because I
didn't offer enough free ads on a weekly basis. Now from a
readers point of view I can understand the frustration but what
most readers don't know is that it is a lot of work to offer free
ads on a weekly basis. If we have too many ads in our issues,
then you say that we don't have enough content and you leave.
I offer my subscribers a one time free ad when they subscribe.
Some ignore this and still send in ads on a weekly basis. I
simply delete the extras because I am not a child and this
publication is not for children, so there is no need for me to
scold anyone, just as if I receive an ad that is not according
the guidelines I set, I don't get mad, I just remove it.
Let me break down the work in offering free ads. The amount of
ads that I have which have not been published yet is enough to
offer a daily ezine, but I don't have the time to produce a daily
ezine I commend those who do this on a daily basis.
Let's say I offered weekly ads. At the time of this writing I
have 3,759 readers. Now I wouldn't expect EVERY reader to send in
an ad, but let's say 2,000 send in an ad every week. With two
issues a week and with the classified edition I publish maybe 40
or so ads weekly, what is left is roughly around 1960 ads left
over. Now of course you can just place those ads in next weeks'
issue but now you also have another set of weekly ads coming
through so by the time a few weeks go by, you have all these ads
that you have promised to run and now you are swamped.
Are you starting to see where I am coming from?
From the beginning, I knew where I was going with my publications
and what it would grow into. It is better to start off in the
direction you want to grow instead of making moves you will
regret later.
So that is my basic view on weekly free ads.
Now before you assume that I hate weekly ads, I don't and just to
be fair I plan on getting feedback from publishers that offer
weekly ads and wouldn't change a thing. We have a right to run
our publications the way we see fit so don't kill the messenger.
_________________________________________________________________
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155,000 subscribers) is $25, but for my readers, you can send
your ad to all the groups for the unheard of price of only
$15. Yes, I said it, $15. I have put up a special page for you to
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_________________________________________________________________
LEARN FROM YOUR EX-READERS!
By Donesia Muhammad Copyright (c) 2002 KDM Publishing
_________________________________________________________________
When I first started my ezine and started getting subscription
requests, it was just a great feeling to see those request pile
in, I would get nervous each time I sent out an issue wondering
what people thought about each issue.
The first time, though I received my first unsubscribe request I
would say to myself " Oh what am I doing wrong? Do I need to
change everything? Was it Boring? Not up to standards.
Relax, every publisher can tell you about their first unsubscribe
requests, but it is a fact of life with an ezine. No one
publication is perfect.
Before you decide to completely change your ezine around, I am
going to show you how you can learn from the readers who
unsubscribe from your ezine to help you keep the subscribers you
have now.
It is frustrating to see all those unsubscribe requests,
especially the nasty ones ( which will be discussed later on) but
you first need to ask yourself some questions:
WHAT ARE SOME COMMON REASONS WHY PEOPLE UNSUBSCRIBE?
Most people when they remove themselves from your list, they
don't give you a reason but most give you some indications. Here
are the most common:
NOT ENOUGH FREEBIES FOR SUBSCRIBERS
These readers didn't like that you didn't offer enough freebies
for them so they got fed up and removed themselves. This is what
I call "FREEloaders" or commonly known as the "Something for
Nothing Syndrome" You could never offer enough freebies for them.
They want every paid ebook free, they want free membership into
every private site, they want every paid ad free, they only read
if you have contests that offer even more freebies. Free, free
and more free.
Unfortunately you will always run into these type of readers,
those who only want you have to offer them at no cost to them and
all the cost from you. They don't believe that you deserve to
make a profit and that you should exhaust yourself everyday
finding free things for them without so much as a thank you.
To decrease the amount of freeloaders that unsubscribe, don't
offer as many freebies. Sounds simple huh?? Not for some..
I'm sure that some will disagree with me but I don't see why you
need to offer 10 free ebooks, 2 free reports, and free ads galore
in order to cajole someone to subscribe to your ezine.
All you are doing is selling yourself short and ruining the value
of your publication.
Are you afraid that without these freebies no one will read what
you have to say?
Or maybe what you have to say isn't worth reading???
Don't misunderstand me, Freebies are a great incentive to grab
subscribers but do not rely on freebies just like do not rely on
free content to run your publication. It is still original
content and a good personality that reins supreme.
Freebies get you there, but it is up to you to keep them.
TOO MANY ADS
A no brainer here. Too many ads will turn readers away. I am not
talking about a classified ad issue which most publishers like
myself usually send out to handle a backlog of ads, or those who
main purpose of their ezine is to run ads. I am talking about
those who are replacing ads for content.
If you realize that you have over extended yourself with the
amount of ads you have to place in your ezine, cut back or maybe
add an extra issue once in a while to catch up but you do not
need a bunch of ads in your ezine to succeed.
NOT ENOUGH CONTENT
Again this is tied with too many ads. They have been saying this
for years. Good content equals a happy reader. It doesn't have to
be a novel every week, but figure out what type of newsletter you
want to produce and stick with it. If not then it is better to
scale back now instead of biting more than you can chew.
QUICK TIP:
The general rule of thumb is that if you are losing more than 1%
of your entire subscriber list per week, then it is time to
consider adding more valuable and original content to each issue.
TOO MUCH EMAIL ( Either Indicating The Frequency Of Your
Publication Or The Amount Of Email They Receive)
This is a no brainer. If some of the reasons are based on the
frequency of your publication, then maybe you should rethink how
often you publish. Give your readers a poll to find out how often
you should publish and on what days.
A lot of readers will tell you that they are receiving too much
email already and they are trying to reduce the number. This may
very well be true, as we all have hundreds of ezines that we are
subscribed to so therefore when it is time to cut some ezines,
they are going to cut the ones that are of no value to them.
Again this goes back to the 'ol good content issue. So try to
avoid ending up in the trash bin folder.
"I JUST WANT TO BE NASTY"
These are the idiots that want to take their day out on you and
say every nasty thing they can think of based on your gender,
race, religion, global location, even how your name sounds. Yes
they will come up with everything and boy the first time you get
one of those, you will get so mad and frustrated you want to do
everything in your power to stop them but you know what. It's not
worth it.
Most of you know this by now, these are the same people you see
on a day to day basis, who are always complaining, never
satisfied and just plain frustrated. Your ezine could've
contained the cure for every disease known to man, they are still
going to be nasty. Misery loves company. Don't start a flame war
( arguments that go back and forth using email and the nastiest
language possible)
Kill Them With Kindness.
Just simply unsubscribe them, if your software has the ability to
ban email addresses and make sure they never read another word
you ever write. No one deserves to be spoken to in that manner,
no matter what.
(Article continues after a brief sponsor message)
_________________________________________________________________
MIDDLE SPONSOR AD
_________________________________________________________________
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_________________________________________________________________
(Now back to our Article)
SIMPLE WAYS TO FIGURE OUT WHY SOME READERS ARE UNSUBSCRIBING
Here is a quick and simple way to find out why people are
removing themselves from your list.
Whether or not you have these features in your list software you
can use these methods to kind of filter those unsubscribes who
don't give you a specific reason.
When you receive an unsubscribe request, look at the date that
they first were added to your list. If they subscribed:
Less Than Two To Five Days Since You Sent Out A Welcome Message:
Chances are they were either FREEloaders who only wanted your
free ebooks or just wanted to submit the free ads that you
offered.
Or these could be people who subscribed to your ezine through a
joint venture with an ezine directory, pop up, ad coop, etc. who
didn't realize that they were going to be subscribed to a certain
number of ezines at the same time and therefore they want out. It
is common so chalk it up and keep on going.
Most Unsubscribe Requests Happen:
After you have sent out a solo ad.
After you have sent out a classified ad issue.
After you have switched mailing lists and have problems in
importing the subscribers ( Ask any publisher who has done this
and they will give you a million examples of this).
Any glitch you may have in your software that causes duplicate
issues, or empty emails.
Also do a search of the subscriber's name. They could just be
changing addresses or maybe they are already subscribed to your
list and did not realize it, therefore they do not want
duplicates.
So as you can see, there are many reasons why people leave and no
matter what you do this is unavoidable but for those who you can
save any subscriber then more power to you.
Are you giving them a chance to fill out a feedback form to find
out why they are unsubscribing?
Do you give them a link to resubscribe in case they removed
themselves by accident?
This is not for the irate readers. Just remove them and move on
before they accuse you of spamming.
WHEN IS IT TIME TO CHANGE THINGS AROUND SO I CAN KEEP MORE OF MY
READERS?
Are you seeing your long time subscribers removing themselves?
Look at your content. Are you adding personality to your issues,
or does your ezine sound like a research paper?
Are you using TOO much personality? We don't need to know the
details of every mishap in life, we don't need to know that for
every issue in life you have been through it. We have talk shows
that take care of that. I don't need to see these things in a
business publication. Just remember that we still value our
privacy online and just because you are a publisher doesn't mean
that you have to tell every aspect of your life.
Don't get me wrong I like to hear about a publisher's culture,
geographical locations and their worldly insights that help to
make them a better publisher but keep some things private for the
sake of your family and friends.
Would You Tell These Stories At The Water Cooler At The Office??
NOTE: I am talking about BUSINESS publications, not personal or
hobby ezines.
So there you have it, a basic breakdown of why your readers may
be happy with your ezine and why they may not. Each day you learn
more and more. You make mistakes, you learn and move on.
That's life..
Welcome To The World Of Publishing...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Copyright (c) 2002 Donesia Muhammad
Donesia Muhammad is an aspiring Netpreneur. Visit her site at
http://EzineAdHelper.com for help with your ezine advertising.
Sign up for her newsletter and receive a free gift.
mailto:subscribe@ezineadhelper.com
This interview may be freely distributed as long as the above
byline is included
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TIME TO LAUGH...
_________________________________________________________________
A man was stopped by the fish and game warden. He had with him
two buckets of fish with him. The fish and game warden asked the
man: "Do you have a license to catch all those fish?"
The man replied to the game warden: "No, sir. These are my pet
fish."
"Pet fish?" the game warden replied.
"Yes, sir. Every night I take these here fish down to the lake
and let them swim around.
After a while, I whistle and they jump back into their buckets,
and I take them back home again." "That's a bunch of hogwash !
Fish can't do that!" was the outburst from the warden. The man
looked at the game warden for a moment, and then said: "Here,
I'll show you. It really works."
"Okay. I've GOT to see this!" The game warden was curious now.
The man poured the two buckets of fish into the lake and stood
and waited. After several minutes, the game warden turned to
the man and said, "Well?" "Well, what?" the man responded.
"When are you going to call them back?" The game warden asked.
"Call who back?" The man responded. "The FISH." the warden said.
"What fish?" The man asked.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Reprinted with Permission from YUK IT UP! DAILY CHUCKLE
http://www.gsezines.com
http://ebooksnstuff.com
To SUBSCRIBE to Yuk It UP! Daily Chuckle send a blank
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