MIBW
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April 15, 2003
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My IBiz Weekly
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Starting a Business on the Internet isn't impossible if you have the right help...
Vol.4, Issue 5
April 15, 2003
Editor : Donesia Muhammad
Copyright (c) 2003 KDM Publishing
http://EzineAdHelper.com
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IN THIS WEEKS' ISSUE
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>> Editors' Notes
>> How to Discover If Your E-Book Idea Will Sell --- Before You Actually Write It By Joe Vitale
>> Spotlight Ads
>> Weave Well: Writing Tips for the Web......
By Virginia Rounding
>> Why I Skipped Your Article By Stephan Miller
>> Need Quality Ezines to Subscribe To?
>> Contact Information
Spring is in the air!!
Do you like to see things grow?
Would you like to share your GREEN tips with others?
Members (and plants), from all round the world
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EDITOR'S NOTES
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Hi everyone and welcome to another edition of MIBW.
Busy day today as I am getting tax returns ready for some relatives.
If you are looking for some last minute questions, you can look at the IRS FAQ page located here
http://www.irs.ustreas.gov/faqs/
I am trying to get our minds ready for the ebook tutorial by reading today's article from Joe Vitale which will give you some ideas on what your ebook should cover in the first place.
Now this tutorial as I mentioned before is a hands on meaning I am going to give you a lot of free things for your ebook along with a great discount on an ebook software that we will be using for this tutorial along with plenty of other goodies.
Virginia's column will come in handy just about now for all of us who forget our grammar, not is the perfect time to remember the punctuation since you are about to create a professional ebook that you can call your own.
The tutorial will start next week. What I would like for everyone to think about is what will your ebook cover?
An ecourse,a report, a tutorial, some of your greatest articles, the choice is yours. I have decided for this project to use the My IBiz Series on starting your business as the topic for this ebook. When it is all done, we will all showcase what we have done.
I wont just give you the software and graphics and say " Here, figure it out" We are all in this one :)
Also, on another note, I have reduced a lot of the ads that you will see in our regular Tuesday edition as well as the Classified edition. I have some more ads left to run and then after that the Classified edition will be phased out. I will either replace it with another regular edition or just go back to publishing once a week.
I do apologize for the amount of solo ads you have received, I was backlogged and after the next 2 weeks then I will be back on my regular one solo, Mon-Friday schedule.
Thank you for your patience.
Okay well enough said for today. Remember if you want to change your yahoo address, please use the link below to change it
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How to Discover If Your E-Book Idea Will Sell --- Before You Actually Write It
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Copyright © 2002 Joe Vitale, Joe Vitale The Millionaire Mind http://www.TheMillionaireMind.net/ezine.html?a2j
Jim Edwards sent out a survey about e-books. He asked a variety of questions.
But the number one thing everyone wanted to know was this: "How do I find out if my e-book will sell---before I write it?"
Obviously, that's a great question. If anyone could accurately determine the salability of an e-book before it was written, that person could be a billionaire. Every aspiring author would hire him, or her, to judge their idea.
The truth is, there is no guaranteed way to 100% accurately test an idea for an e-book before you actually begin to sell it. Yes, you can run ads for your e-book and see if it will fly or not. But that's not totally accurate.
Or guaranteed.
And if people buy and you don't deliver that e-book within 30 days, it's also illegal. But there *is* a way to massively improve the odds of your e-book being something the public will want. This is something you can do right now, before you write a word of your e-book.
Let me explain this system to you: I researched the 1800s to write my book on P.T. Barnum. I researched the 1920s to write my book on Bruce Barton. I researched the last 150 years to write my book on ads. And I've been researching ancient Roman history to write a forthcoming book on old world marketing practices.
What I discovered in the most unforgettable way is that in every era, people wanted the exact same things. People never change. They will always have the same basic desires. Technology will change. People won't. Today we have e-books. That's a new technology. Yet what people want to read in those e-books will remain the same as always.
Human desires are hard-wired into our DNA. That's good. By knowing what people want, you can profit from their desires. And since their desires are predictable, your ability to make money from your ideas just got a lot more bankable, as well. So, what exactly do people want to read about?
First, the top three general categories are these: Food, sex, and money. There will *always* be a market for new cookbooks, new books on love, and new books on ways to make money. That will never change. Ever.
So if you have an idea that fits in one of those categories---and if it's a new spin on existing ideas---you may have a wining race horse.
Second, Jim Edwards and I identified the TOP Ten tried and true subjects for e-books in our own e-book, "How to Write and Publish Your Own e-Book in as little as 7 Days." Our own research proves these ten reasons are just as reliable as the three more general ones that I discovered. These are the subjects people will *always* want to know about.
Since those subjects are listed in our e-book, I won't discuss them here.
Third, after Jim and I wrote our e-book, we discovered 16 more subjects that people always want to know about. These, too, are proven hot buttons for people. When I reviewed my studies from the last several years, I realized that these 16 topics are things people will always want to know more about, too.
Here they are:
11. To attract sex.
12. To keep their possessions.
13. To have more fun.
14. To satisfy curiosity.
15. To protect their family.
16. To be in style.
17. To have beautiful possessions.
18. To quench their appetite.
19. To emulate others.
20. To avoid trouble.
21. To avoid criticism.
22. To be an individual
23. To protect their reputation.
24. To grab opportunities
25. To be safe.
26. To make work easier.
So, how does this system work?
Okay. Say you have an idea for a book on how to make money in network marketing.
Will it sell? Since people want to
(20) avoid trouble and (26) make their work easier, I'd say chances are good it would.
Add to this formula the fact that people always want to know how to make money (one of the top three subjects hard-wired into our make-up) and yes, the book could sell.
And what if you have an idea for a book on how to find cool things at garage sales? Would that sell?
If you tied the title to a direct benefit---such as to make money---then your idea could work.
In other words, title the e-book something like, "How To Make A Fortune In Garage Sales" and you just made it fit one of the basic human desires. If you can also tie it to (14) satisfying their curiosity about garage sales, all the better.
What if you have a technical book idea, such as an e- book on how to filter out spam? No sweat. People want to save time, so you might tie your idea to that benefit. "How to Save Time By Eliminating Spam!" might work. Or you could even tie your idea to (23) protecting their reputation. Then your e-book might be "Protect Your Name By Stopping Spam!"
Get the idea?
You can take almost any e-book idea you may have and improve the odds of it selling by simply matching it to one of the 16 categories above or the TOP 10 listed in our e-book. It's easy.
Now, before the critics rush in and shoot at any holes they see in this system, let me add these final words: A book that sells is more than "a good idea." It's an idea well expressed. It's an idea packaged in an irresistible way. It's an idea targeted at a specific niche audience.
And it's an idea that works once people begin to implement it. In short, make your book idea fit one of the key categories people are proven to want more information on. Title it to reflect benefits people want.
Describe it in your sales letter in ways that activate people's basic desires. Just be sure you deliver what you promise. Do all that and your e-book will sell---guaranteed!
------- Joe Vitale is the #1 best-selling author of "Spiritual Marketing" and the co-editor of the new "Millionaire Weekly Memo" free eZine. Do you want more practical New Marketing Era secrets to market your business and achieve the personal wealth you deserve? Subscribe here:
http://www.TheMillionaireMind.net/ezine.html?a2j
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WEAVE WELL: Writing Tips For The Web.
MAKING SENSE OF YOUR SENTENCES
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By Virginia Rounding
One of the aspects of good writing is getting the various
parts of a sentence to agree with one another, and a common
mistake is starting off with an introductory clause that
doesn't agree.
Take for instance, the following sentence: 'On getting up,
a pile of work was waiting for me.' Though you may know
what the writer means here, you can also rightly observe
that piles of work do not get up. It was the writer who
got up, and the pile of work that was waiting. 'On getting
up', or whatever comes at the beginning in a similar
clause, needs to agree with what comes next. In this kind
of construction, whoever or whatever is the subject (that
is, doing the action) of the second part of the sentence
needs to be the subject of the first part too. So a simple
correction in this instance would be: 'On getting up, I
found a pile of work waiting for me.' 'I' is the subject
both of 'getting up' and of 'found'. An alternative way of
saying the same thing would be to specify a different
subject in each part of the sentence, instead of using the
'on' construction.
So you could say 'I (subject) got up; a
pile of work (subject) was waiting for me.'
Other examples:
Wrong (unless your computer can read): 'While reading my
e-mail, my computer crashed.' Right: 'While I was reading
my e-mail, my computer crashed.' Right: 'While reading my
e-mail, I realised my computer had crashed.'
Wrong: 'On going for a walk, it began to rain.' ('It' is
not going for a walk, I am.) Right: 'On going for a walk, I
noticed it was beginning to rain.' Right: 'I set off for a
walk, but it began to rain.'
Wrong: 'After learning how to write good ads, my income
increased.' (My income did not do the learning, I did.)
Right: 'After learning how to write good ads, I increased
my income.' Right: 'I learnt how to write good ads and,
before long, my income increased.'
Happy agreeing!
Virginia Rounding
http://www.virginiarounding.com
If you are interested in reprinting any of Virginia's Weave Well for The Web column, please contact here first to request permission
mailto:webmaster@virginiarounding.com?subject=reprintingcolumn
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Why I Skipped Your Article
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© Stephan Miller 2003
Of course I don't want to read your article. Oh, you may
have some good info hiding in those bland paragraphs, but
how would I know when your title is "5 Steps to Get a
Hundred More Visitors to Your Website" Yeah, that might be
exactly what I need right now, and I know that. My website
doesn't get a hundred visitors in a month, but the title
just doesn't do anything for me. No title like that ever
has. Yes, of course, in school, I was forced to read books
called "English", "History", and "English Literature" and
those titles told me exactly what was in the book. I read
the books but I was under duress at the time and after that
experience, straightforward titles leave a bad taste in my
mouth. I am going to read "How to Make Customers Bounce off
the Walls of Your Website" instead. But there's more, a lot
more.
"Step 1:Set up a newsletter. Newsletter's are great ways to
get customers to come back to your website." And you want to
know what step 2 is. It's either going to be fall asleep or
hit delete. I haven't really decided yet. Let me get back to
you on that. But don't hold your breath because if you can't
keep me reading your article do you really think I am going
to even look at the byline at the end. How'd you get it
published anyway?
Make me want to go on to the next paragraph. I tend to just
scan things. After all I am busy and I get over twenty
ezines a week. Lock me in. Believe me, you can do it. Some
of these ezines I keep in my inbox for a week until I can
come back and digest the article. As for others, the only
reason I haven't unsubscribe is that I can't find the
unsubscribe link. I know it's buried in there somewhere, but
I don't have the time to search for it. Those guys think it
is some kind of marketing technique to hide it. Guess what?
I delete it when I see the subject line. And what's this.
What? The hyperlink. Yeah, you can get away with it when I
get my newsletter in HTML, but text. I know what that little
question mark means. It means you are trying to make money
off of me and right here, in the middle of the article. I
don't even know who you are yet. I buy what my friends
suggest. Just because you put this link here, you have just
made it harder for me to become one of those. Oh, its a free
resource. I'm sorry. I am so used to getting sold to that I
jumped to conclusions. Okay, friend, let's see what else you
have to say.
Tell me a story. Or at least let me know you. I mean, a lot
of these things you are telling me I already have heard. I
am looking for a new point of view, a new twist. If you let
me know how you did it and I believe you, I might actually
try it this time. Make fun of yourself. Because if you come
off like an Internet God, I am going to wait until I am also
perfect to try your idea. After all, I could never be as
great or as pompous as you. And one more thing.
When you come to the end make sure you have a point. There
are many things I can do here if I finally made this far. I
could hit delete. I could save the e-mail. I could go
directly to your site and see if you, yourself have a
newsletter. After all, that the reason why you wrote this,
isn't it.
Stephan Miller is an ebay seller, freelance programmer,
writer, and webmaster at
http://www.profit-ware.com
Home of Hotbid Auction Market Analyzer
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