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May 23, 2003
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MY IBIZ WEEKLY........Vol.5, Issue 7.........May 23, 2003
Editor : Donesia Muhammad
Copyright (c) 2003 KDM Publishing
A Free Newsletter Brought To You By http://EzineAdHelper.com
Comments: mailto:publisher@ezineadhelper.com
Learn How To Start Up, Maintain, And Grow Your Online Business
The Right Way
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Table Of Contents
===============================================================
1. Editors' Notes
2. Subscriber Discounts
3. Get More Customers – With Less Work! By Jennifer Tripp
4. Spotlight Ads
5. Your Clients Are Very Important To You, Aren't They? By Dan
Beal
6. Need Quality Ezines to Subscribe To?
7. List Maintenance and Ad Rates for My IBiz Weekly
10. Contact Information
===============================================================
Welcome From Your Publisher...
===============================================================
Hi everyone and welcome to another edition of MIBW.
There are two great articles today from Dan Beal and Jennifer
Tripp. Take the time to read the articles and learn from them.
As you can see, I am no longer backlogged with any coop ads.
The coop ads shown in future editions will be a lot less and the
ads wont get bunched together in a rush to publish them.
So, this edition will soon turn into another regular edition
along with Ameenah's column. I think Friday will be our Voice
Your Opinion issues, with great subscriber feedback and I am
bringing back the Ezine of the Week and the Website of the Week
features as well. So stay tuned.
Ameenah will be back next week with another Healthy Agenda
column. She was under the weather this week and I hope she gets
well soon.
Have a great weekend,
Donesia
As always, if you have any questions, comments, or feedback,
please send me an email here mailto:publisher@ezineadhelper.com
===============================================================
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Get More Customers – With Less Work!
===============================================================
A lot of website owners work tirelessly at increasing
their traffic. They submit to FFA pages and
classified sites. They participate in startup programs
and pop under exchanges. There is no end to the
gimmicks they will try, all in the hopes that they’ll
get more customers.
If you’re one of these website owners, there is an
easier way to increase your sales!
By improving your conversion rate you’ll be able to
make more money from the visitors you’re already
getting. What is a conversion rate you ask? Well,
quite simply, it’s the percentage of visitors that
you’re converting into customers.
Most websites have a conversion rate of 1% - 2%
on average. That means that out of 100 visitors
only 1 - 2 are turned into customers. You can see
the benefit of increasing that number. If you can
get a conversion rate of 3% you’re now making
more sales without having to do any extra work
or spend any more money to get traffic.
So how do you improve your conversion rate?
Here are 10 steps you can take right now…
1. Make sure the traffic visiting your site is
targeted and looking to buy. The key point
here is “looking to buy”. There are a lot of
services that offer targeted traffic but the
visitors have no intention of buying. If the
person isn’t interested in purchasing then
you’re wasting time and money showing them
your ad.
2. Make sure that when people land at your website
from an ad there is a correlation. Far too often
people click on an ad that is discussing one topic
and are taken to the home page of the company.
Instead of taking the time to search for the
information they read about in the ad, they leave.
Avoid this problem by sending people to a specific
page within your site that discusses the same
products you mentioned in your ad – if such a page
doesn’t exist then create a mini-site.
3. Have a professionally designed site and copy that
is written to sell. A good sales letter includes
benefits for the user (not just a features list),
testimonials and action statements that encourage
the reader to take the next step.
4. Offer more value. With each product offer free
eBooks, reports, consulting, or whatever else your
visitors would find valuable - These items don’t
cost you anything and there is a perceived value
that can encourage someone who’s on the fence to
take the leap and buy.
5. Offer a free trial or money back guarantee.
People are naturally skeptical, especially on the
Internet where they can’t see a live person and
decide for themselves whether they’re trustworthy.
A great way to encourage them to trust you is by
showing them that you believe in your product so
much that you’re willing to let them try it free
– or that you’ll give them a full refund if
they’re not satisfied.
6. Do everything possible to get the visitors name
and email address so you can follow-up. Do this
by offering a great newsletter, a special report,
an autoresponder series, a free eBook, a
giveaway/contest, a free tool. There are endless
ways to get people to give their contact
information – play around with different offers
on your site to see what works.
7. Offer multiple products. Offering products at
different price points and to different segments
of your target market increases your chances of
making a sale. If you only have one product of
your own to sell, look into affiliate programs as
another income stream.
8. Follow up on every inquiry you get. Excellent
customer service is something that is unfortunately
lacking on the Internet. Do yourself a favor and
make it a priority to respond to all inquiries by the
end of the day. If you’re getting too many to make
this possible consider ways you can take off some
of the strain. Are there questions that a lot of
customers have? If so, include them on your FAQ
page. Are there processes you can automate so
you don't have to be contacted such as
unsubscribing from your newsletter? If all else fails
consider hiring someone to help you answer
your inquiries.
9. Make the order process as easy as possible.
Abandoned shopping carts is a problem that
continues to plague online businesses. The reasons
for this include: a cumbersome order process that
involves too many steps, asking for too much
information (you really don’t need to know their
shoe size) and additional fees being added on that
weren’t mentioned upfront. On many websites
they never even mention the product price or
shipping costs until you’re half way through the
order process. By that point customers are feeling
too frustrated to purchase anything. Be upfront
about exactly what customers can expect during
the order process and strive to make it as quick
and easy as possible.
10. Test, test, test! Finding the right mix of
product, price and sales tactic is very difficult
– if it was easy the average conversion rate
would be a lot higher than 2%! Your best
chance for getting a mix that works is testing
different scenarios. If you don’t already know
what split run testing is you need to learn about
it. In a nutshell it allows you to show different
pages to different visitors for the purposes of
determining which one performs best. Using
split run testing you can try different site layouts,
sales letters, prices, special offers, and many
more scenarios to find what gets the most sales.
Now get out there and make some money!
-------------------------------------------------
Jennifer Tripp is the founder of MyDigitalAdvisor.
For step-by-step instructions on creating a
profitable online business and reviews of the
best tools and resources to help you succeed
visit http://www.mydigitaladvisor.com.
===============================================================
Spotlight On...
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per month every month they remain a subscriber. Hurry!
#### http://www.Full-Service-Marketing.com
####
===============================================================
Your Clients Are Very Important To You, Aren't They?
===============================================================
The offline memory bank of our human minds
is called a pen or pencil with paper. Just make a few notes
after an email or phone call, then take a brief look at your
notes, before your next email or phone call.
Does Mary have 8 children?
Does John go fishing all the time ?
Is Beth's hobby the same as yours?
A banker in New Orleans is so proud of his
2 "girls," Serena and Violet, that he takes the time to help them
send out holiday cards, every year. They really do need help
because one of them is a prize winning Sheep Dog and the other
one is a beautiful, Irish Setter! So what? Ask about their
health, anyway! This is what we do in sales. Everything about our
client is very important to us because these things are very
important to our clients.
Relationship marketing builds a very solid foundation for your
business. Take the time to really know your best clients. It is a
lot better to keep good clients than to replace them with new
buyers. There is no better way to grow your business than
referral marketing. Your clients will refer you to others for the
small details that keep them with you.
Market the smart way. Stop burning bridges behind you. Try
cementing your foundation in order to build that Biz Empire! Get
a notebook and start some client profiles today.
Success can be yours,
Dan Beal
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Building business bridges instead of burning them down,
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