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 Free Newsletter For
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MIBW
Archives
August
24, 2004
KDM Publishing,is a Proud Master Member of iCop
The Seal of Integrity in Online Business
Created BY the Members, FOR the Members!
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In Today's Issue:
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>> Editors' Notes.....
>> Voice Your Opinion: What Business Is Working For You?
>> Creative Solutions for Meeting Your Home Business
Advertising Needs By Stone Evans
>> Great Articles From Reprinted Articles.com
>> Reprinted Articles: Article Of The Week:
Take Your E-Business On The Road! By Edward Langston
>> Looking For Some Good Ezines To Read?: Ezine Ad Swaps
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Welcome From Your Publisher...
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Hi, and welcome to another edition of MIBW. I wanted
to remind everyone of the Business Resources that can be found
in MIBW's Resource Section of the site. Below is a list of
resources to help you get started with your business or if you
are interested in telecommuting from home.
There is also a great Ebook tutorial in that section as well.
The Voice Your Opinion Column is in the next section. Be sure to
get your opinion heard by sending me an email.
Great articles today to help you with your business advertising
needs.
I am also showcasing the great articles sent in to Reprinted
Articles. Don't forget to submit your free articles
http://ReprintedArticles.com
Your Publisher,
Donesia
Business Resources:
Starting Your Business
Am I ready to start a business? Do I know what I am getting
into? Don't get caught up with those Internet Jones'. If you
are ready to start your business read on...
http://www.myibizweekly.com/resources/bizone.htm
Legal Structure of Your Business
Sole Proprietors, Partnerships, What's a person to do? How do I
choose which is best for my business?
Read the differences so you can make the decision.
http://www.myibizweekly.com/resources/biztwo.htm
Dotting The I's and Crossing the T's
Learn more on the different types of Corporations, How to
obtain a federal tax id number, and what to do when Working
with international customers.
http://www.myibizweekly.com/resources/bizthree.htm
All I Want To Do Is Telecommute......
Looking to Telecommute. Not sure where to start? What if it's a
Scam? Don't fall prey and lose a bundle at the same time. Look
at these sites to find that job at home.
http://www.myibizweekly.com/resources/bizfour.htm
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Voice Your Opinion
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it has been a while since I have asked
anyone how are they doing in their business, what is working
for them and what isn't working.
There have been so many programs, joint ventures and affiliate
programs that have come and gone lately, now a days, you don't
even get an email when they shut down, you just find the old "
This Page Cannot Be Displayed" text LOL
Tell me what works for you. If it is something that you receive
a commission for, be sure to include the link so people can
join under you.
From Rod Gardner:
"Hi Donesia,
My name is Rod Gardner and I am a local handyman in London uk (
see my website
http://www.paragonhandyman.co.uk keep your pop
ups open and you can go direct to JUICE) a friend sent me info
on juice to speed up my website promotions. i thought it was
such a great gift I offer it to all my customers. why not
...its FREE, its 4 x faster than broadband @ 2mb , it will
combine with a revolutionary search facility and loads more. if
you are tempted to sign up yourself after all its Free, No
Cost, No Contract. No More Bills From Your Isp, please refer to
my affiliate code be5lj
many thanks for giving JUICE a mention.
P.S.By the way you have a great e-zine and i will be reading it
regularly
Rod Gardner
juiceup@paragonhandyman.co.uk "
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Creative Solutions for Meeting Your Home Business Advertising
Needs
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Copyright © Stone Evans, The Home Biz Guy
http://www.Home-Business.com
When you are starting out in a new home business and no one
knows who you are, one of the greatest challenges you will face
is how to drum up new business.
If there were not people in your community or marketplace that
you knew who needed your products or services, you probably
would not have started your business to begin with. But, once
you have talked to those who you personally knew who needed
your what you offer, then your next task is to find others who
will help keep your doors open.
Many people know that they must turn to advertising at some
point in the future, but they hope that day will be long down
the road. For some, this utopian concept will come to fruition.
But for the rest of us in the real world, we must come up with
creative solutions for meeting our home business advertising
needs while working within our budget.
Most people have a misconception about having to spend lots of
money in order to advertise their home business. When you start
out, you honestly will not have much money available for
advertising, and if you do, you should still spend it wisely.
Before you jump headfirst into the world of advertising, let
me share some of the lessons I have learned concerning this
most important topic.
LESSON #1
It does not have to cost an arm and a leg to advertise your
home business, unless you fail to plan and fail to test.
As much as is possible, you should always test your
advertising. If you jump in and start dumping tons of money in
to advertising without first testing your advertising, you
might find yourself broke and without sales at the end of the
road. Most people who commit this error write off their failure
on the home business they chose or the economy or any of a
hundred other excuses.
But, if they are unwilling to take responsibility for their
mistake, they will never learn from their mistake. Don't let
this be you.
LESSON #2
All testing should be done in blocks. If you begin to
advertise simultaneously in newspapers, radio and television,
how will you know which advertising is bringing people to your
cash register? You won't. All you will know that something
might be working, but you will not know what is actually doing
the trick.
Even if you tell people in your advertising to tell you how
they found you, my experience shows that fewer than 10% of the
people ever will tell you anything --- and those people who do
may not even get the facts straight! You cannot rely on your
customers to tell you what advertising is working for your home
business. You must put in the extra effort to know for
yourself.
LESSON #3
Only when you have a proven and solid advertising portfolio
should you venture to drop big bucks in an advertising campaign.
Even then, you should be careful to keep further measurements
to determine how much the maximum advantage of an ad would be.
Sometimes you might be able to reach ten times as many people,
but depending on the kind of media and other factors, the
additional exposure will only generate twice as many sales.
Keep your eye attuned to situations like this to get the most
from your advertising dollars.
LESSON #4
As Lesson #3 illustrates, sometimes your best advertising
investment may actually cost you less money. When you are first
starting out, whether you are running a home business or a
business outside of your home, you need to be able to get
people talking and thinking about your business.
If you are busy testing ads in media's such as the newspaper,
magazines, radio, and television, you need to learn ways of
promoting your business that do not require large cash
expenditures. A few examples are:
· Word of Mouth
· Business Cards
· Press Releases
· Non-Primetime Ads on Radio and Television
Here is more information about each type of low-cost
advertising:
WORD OF MOUTH
This of course is the cheapest kind of advertising on the
planet --- it does not cost you anything. Ask your customers if
they know anyone who could also use your products or services.
When they are happy with your offerings and service, they will
be willing to tell you whom you can contact, and they will pass
the word for you.
BUSINESS CARDS
You can usually pick up 500 business cards for about $20. When
you do, hand them out. Do not give more than a couple of cards
to each person. If they need more cards from you, they will
ask. Some people are known to network with others on a regular
basis.
Some of these people are also known to be always looking for an
extra few bucks. With these people, you can suggest to them
that if they write their name on the back of one of your
business cards and the card is presented to you, then you will
pay a referral fee to them. You do not have to offer much ---
sometimes one dollar is enough. Look at your home business and
your offerings and decide how much would be a good referral
fee.
PRESS RELEASES
Press Releases are a good source for generating news about
your home business. The business editor at your local newspaper
is always on the lookout for a good business story to fill the
business news section of the newspaper.
Of course, the business editor understands the economics of
running a paper and is more inclined to run your story if you
buy advertising in his/her publication, but will still print
stories for special events and openings.
The important thing to remember about Press Releases is that
it must be constructed in the form of a news story. Even if you
are a sole proprietorship, quotes from you should be written in
a third person format: John Doe said, "Your quote here."
A Press Release should pack the most important information at
the beginning of the copy, and leave extra details towards the
end.
You should always provide the reporter who gets the task a
simple and easy way for him/her to contact you directly. Often
the reporter will want to contact you to get details that will
enhance their take on your story.
To learn more about creating Press Releases, you may check out
Rusty Cawley's site:
http://www.PRrainmaker.com/
NON-PRIMETIME ADS ON RADIO AND TELEVISION
Believe it or not, some of the best rates for radio and
television are on the overnight and non-primetime venues. These
target times are not a total waste as they can easily keep the
infomercial people in business.
These off-hours are just less populated than the primetime
hours. Don't be afraid to check your local radio and television
rates for non-primetime hours to see what bargains may exist.
With television, primetime is 7pm to 10pm. With radio,
primetime is 8am to 5pm. This sure leaves a whole lot of hours
available to advertise your home business at discount rates!
IN CONCLUSION
When it comes down to it, there is a lot to understand about
advertising, but when you have the basic knowledge down pat,
everything will fall into place and bring more dollars to your
bank account.
About the author:
Stone Evans owns the Home Business Resource Directory where
you can find everything you ll ever need to start, run and grow
a home based business at:
http://www.Home-Business.com
To read more articles by Stone Evans, The Home Biz Guy:
http://www.home-business.com/nav/articles/
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Reprinted Articles: Article Of The Week
Take Your E-Business On The Road!
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By Edward Langston
One problem that I've noticed with new e-commerce business
folks is the fact that they often fail to think outside of the
Internet.
That is, they see two distinct and separate worlds--the world
of the Internet where their business resides and the outside
world where they live.
So, they do ALL their business "work" on the Internet--They
advertise on the Internet, they buy supplies or services
through the Internet, and they even communicate using the
Internet.
This is not entirely a bad thing, especially since the Internet
has many resources that are not usually available to the small
business owner. I do believe, however, that if we focus ONLY on
the Internet, we are missing out on many opportunities for
marketing, promotion, and ultimately, sales.
Successful e-commerce "gurus" know that the best way to bring
traffic to your site is to be seen in as many different places
as possible, creating a "presence" for yourself. Your presence,
however, doesn't have to limited to the Web.
If, for instance, you were marketing your business
opportunity, you wouldn't have to limit yourself to ezines,
Internet newsletters, and web pages. You could also advertise
"in the real world" by placing ads in a neighborhood
newspaper, buying some cheap commercial time on a local radio
station or cable station , or even putting a sign on your car!
Anything places your name (and web address) into the minds of
people can be a help to your marketing efforts. If you are
marketing a tangible product along with your business
opportunity, the possibilities are even greater. If, say, you
were selling a number of products, it is very easy, using a
color printer, to produce a simple brochure or flyer that
describes your product range. these brochures could be given to
associates, colleagues at work, friends, and family.
You could even put it on windshields of cars (PLEASE check
local regulations before doing this, though!). These kind of
flyers can be very helpful when trying to bring customers to
your site.
There are many more ways that you can promote your business
outside of the web, but the main point that I am trying to
convey is that we should not be bound by the restrictions of
our medium. The Web is a great place to do business, but that
doesn't mean that we should limit our business efforts to
Internet endeavors. We need to always be "thinking outside the
box"--Literally!
Author Edward Langston offers his clients some of the best
opportunities on the Internet. Discover how you can generate an
ongoing stream of income. Go To:
http://www.marketingtips.com/sr/t.x/819277 Edward can be
contacted at
mailto:webgold@boardermail.com
This article may be used freely as long as the Resource Box is
included.
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Looking For Some Good Ezines To Read?
Ezine Ad Swaps
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