MIBW
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March 2, 2004
Please
note that these are archives so many links to ads and
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Table Of Contents
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>> Editors' Notes.....
>> How Can MIBW Help Your Business?
>> Voice Your Opinion: Lessons Learned Online
>> Either We Sink Or Swim: Is This A Business Or A Hobby? By
Donesia Muhammad
>> Spotlight Ads
>> Ezine Of The Week......About Affiliates Ezine
>> Hot Off The Presses......Net Profit Secrets
>> Looking For Some Good Ezines To Read?
>> How To Win The "Marketing War", Capture Your Prospect's
Mind And Make More Sales By Charles Kangethe
>> My IBiz Ads
>> List Maintenance and Ad Rates for My IBiz Weekly
>> Contact Information
Have you signed up for your Fre^e Solo Ads? Wow you need to!
Did you know you can earn Fre^e Solo Ads just for reading
other members ads? And you only receive one to three of them
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Welcome From Your Publisher...
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Hi and welcome to another edition of MIBW.
It's that time of the year again. It's time for the Month Long
Buy One Get One Free Sale again.
Happy March !!
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Note: This does not apply to the ads in the Ezine Ad Helper Ad
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Don't forget about the already low discount you get by
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Today's articles are great ones. The first one is one of my
oldie but goodie articles. I wrote this one back in 2002 and
it still applies to this day. I thought it would be perfect
for today's issue. Whenever I need a good boost I
love to read my old articles. I hope you enjoy it.
I also have a great article from Charles Kangethe on how to
generate more sales for your site by learning what makes
people tick. This is a good read.
I posting the Voice Your Opinion again since I didn't get many
responses, so I have included it again in case you didn't get
a chance to respond.
That is about it for today. Stay tuned for Friday's Classified
edition as well as the Nifty Thrifty Edition along with Ask
The Admistress. Have a great week,
Your Publisher,
Donesia
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How Can MIBW Help Your Business?
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Every month (15th) I pick one lucky reader to win a free
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Read the solo ads sent out and send in your entry. Details
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You can also win a Free Solo Ad to Ezine Ad Helpers' Solo
Coop by simply sending a blank email when you view one of
our solo ads. View the publishers who are a part of our Solo
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Voice Your Opinion
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Lessons Learned Online
I started online in 2000, learning the ropes and in 2001 is
when I got started with a website and a newsletter and haven't
looked back since. But I learned quite a few lessons as the
years have gone by. Some I have learned by seeing other
peoples' mistakes, others through trial and error.
Of course we all go through the " If I knew this information
then, I would do things differently" syndrome. I have a long
list of those what-if's.
I wish that I knew:
" That it is not as simple as putting up a site and then
sitting back and waiting for the money fly in"
" Rome was not built in a day, now why did I think this would
not apply to me :) "
" That not everyone who can send a Nice email is your friend.
Keep your mouth shut about your business and how you feel
about other businesses, just like in the offline world, they
smile, they tell you 'I can help you ' and then they will stab
you in the back quicker than a knife going 100 miles an hour"
" That while there are tons of bad people online, I wish I
knew half of the good friends I know now. Help is always
available, I just had to ask:)"
" Trying to decipher hype from the truth is not that easy. If
it were then we wouldn't struggle to understand and deal with
FTC guidelines."
" How much this is a toll on my health, my back, my eyes, my
eating habits. I am making my doctor rich sitting at this pc"
My most important was to learn to never keep all your eggs in
one basket, because as soon as its here, it can go away just
that quickly.
So what are your Woulda, Shoulda, Coulda's ???
Send your opinion here
mailto:donesia@ezineadhelper.com?subject=vyo2-24
Response From Marion Stearns
"I wouldn't change a thing but I'd make sure I had a trusty
mentor, who stood the test of time. I had one but he quit
before he taught me the ropes. I am still in the state of
shock at the number of people who deliberately ran me in the
"wrong" direction, when they could have helped me. "
Marion Stearns
More Powerful than Office Gossip. Faster than
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So what are your Woulda, Shoulda, Coulda's ???
Send your opinion here
mailto:donesia@ezineadhelper.com?subject=vyo2-24
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Either We Sink Or Swim: Is This A Business Or A Hobby?
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By Donesia Muhammad
I am beginning to think that some of us just don't get it. The
online entrepreneurs seem to be missing the big picture.
I have heard so many complaints lately about not getting the
success they hoped to have so now certain things get
compromised. The quality of their sites, their newsletter,
their business.
Too many people are forgetting their "purpose" online.
You are running a business. Whether you are in a suit or in
your pajamas, this was your purpose, and now it seems like you
are giving up.
You started with a nice website and a nice newsletter, but
somewhere along the line, you got discouraged.
Not enough hits.
Not enough sales.
Too many unsubscribe requests.
Too many nasty emails.
Joined too many over saturated affiliate programs.
Too much negative feedback.
Not making enough money.
I think this may be in my opinion one of the most frustrating,
not enough people saying "thanks" So now everything suffers.
The Quality Of Your Ezine
What was once something you were excited to do every week, is
now a chore. You really enjoyed it, but you want to see
results, paid results. Be honest, even though you knew you
couldn't get rich overnight, you still expected to see more
than twenty bucks in the mail. When the money didn't roll in,
you said well I'll have to just to bite the bullet and do what
I have to do.
Unfortunately that meant putting more ads in your ezine,
accepting any ad that came your way, using the same article
that everyone else used for content, because you were fed up.
So now why did you bother to start a business?
Would you like to see the first sites of some of the more
established marketers? Have you seen their first newsletter
issue? They are probably too embarrassed to show it to you!
Just like you can always tell when a person who normally keeps
themselves up, let themselves go, you can tell with these
newsletters.
The Quality Of Your Website
Remember your website? You know the one that said 'last
updated February 2001'. The one that is still celebrating the
turn of the century? I'm not talking about throwing in the
fancy graphics, or the fancy scripts. Just fix things up a
little. Just because you have low hits, doesn't mean that you
can leave any old thing on your site.
Now I write this because I have been guilty of all of this
too. I too was worried about the money and almost stopped
having fun with my site and newsletter. Honestly, every
unsubscribe request hurts just a bit. I even hate to
unsubscribe to other ezines because I understand.
But I also understand that if a publisher stops caring then I
don't blame you for wanting to unsubscribe.
Perk up some things, find your niche. Do something different
from the next marketer. The competition is fierce but you
should think up some ideas to help boost not only your site
and newsletter, but boost your faith again in your business.
Maybe it's something simple as offering a personal
consultation or a money back guarantee ( haven't seen that one
in a while) or just simply some ebooks that are of real value
to us.
Have you tried a joint venture yet? So many people are afraid
of that word for fear that it means huge amounts of money
involved by some huge corporation.
If a publisher contacts you to help promote their new ebook
and all they ask in return is a free ad, and you receive a
complimentary copy of their book. Guess what, that's a joint
venture!! Nothing complicated, just call it advanced ad swaps
with a twist.
I am not saying to compromise yourself. Never forget your
morals. Don't think that because you are online and no one
sees you then you can pull any trick in the book
Stop
>> Throwing ten million ads in one issue. Is it so hard to
place less ads in your issues? If I can't tell the difference
between your classified edition and your regular issue, it's
time to change the format
>> Accepting any old ad. Have we compromised our morals this
bad that we don't care what we help promote? You are the
publisher. You have every right to say "I will not place that
ad, please submit another " or refund their money. Or did you
spend the money already?
>> Trying to bang your head trying to figure out what to do
and just do it. Take that risk. Come up with a joint venture
with other publishers and webmasters. It doesn't' have to be
complicated, just beneficial to both parties.
The Quality Of Your Life
Stop compromising yourself and your business because you want
to be rich without any hassle at all. If you went to work
everyday in a suit and tie to a big office building and your
job was to write the weekly newsletter or to build the company
website, would you care a bit more because you are not in your
robe and slippers drinking cold coffee wondering when the
laundry will
finish.
If you could do this job for free, would you do it? Has it
stopped being fun? Might as well go back to the old 9 to 5 if
you hate this already..
If pornography and all the other crap out there only paid
minimum wage would you deal with it at all?
Just something to think about the next time you decide to
promote something just for the sake of promoting.
Just something to think about period...
Copyright (c) 2002 Donesia Muhammad
Donesia Muhammad is an aspiring Netpreneur. Visit her site,
http://EzineAdHelper.com for help with your internet business
and ezine advertising. Sign up for her newsletter and receive
a free gift.
This article may be freely distributed as long as the above
byline is included
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Ezine Of The Week......About Affiliates Ezine
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About Affiliates Ezine
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Ezine Url:
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How To Win The "Marketing War", Capture Your Prospect's Mind
And Make More Sales
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(c) 2004 Charles Kangethe
As a marketer you are engaged in a "War" with competitors
where the ultimate prize is capturing the mind of prospects
and claiming their purchase dollars.
What you are about to read shows you how to create a
powerful, automatic weapon for that war that generates
relentless, repeating sales.
Step #1 - Get Into Your Prospects Mind.
Many new netpreneurs forget, or fail to understand, that
prospects are individuals.
You must get into your prospect's mind and appeal to them,
and them alone, before they will buy from you.
--> Sidebar
With some exceptions, buying decisions are made on the
basis of emotional and intellectual reasoning in that order.
<--
Winning marketers, are those who successfully appeal to
the buying instincts of individual prospects.
As a direct marketer your task is to learn how to capture
your prospects' minds, one individual at a time.
Step #2 - Psychological and Emotional Action Triggers
The holy grail of marketing is unearthing the action
triggers that make your prospects take your "Most Desired
Action" (MDA).
When you understand the ELBOW trigger groups you will
powerfully influence your prospects towards your MDA.
* E - Effort
People are always seeking options that allow them to live
life and work with the least amount of effort. Anything that
promises a reduction in effort is a powerful call to
action.
* L - Loss
This group covers the most powerful triggers.
For instance fear of loss of :
Health, reputation, material possessions, or justice.
* B - Benefits
Triggers in this group promise non-material benefits or
"gains" that originate from actions taken by the prospect.
For instance motivation to greater action often comes
from a winning streak at sport or business.
* O - Outer Triggers
This group relates to triggers that promise non-material
benefits and gains, for actions the prospect has no control
over.
For instance :
- A promise of recognition as an authority by peer groups
is a powerful incentive for many people.
- Social acceptance is another powerful motivator. It
drives people to make purchases of products and services
that will help them improve their social standing.
* W - Wealth
Into this group fall all triggers that promise material
gains.
The promise of "Gold in them thar hills", profitable
business and income building opportunities are all powerful
incentives to action.
Step #3 - Profile Your Prospect In Detail
As a good copywriter and "Marketing Warrior" you must
learn to achieve an intimate level of involvement with
your prospects.
You need to understand your prospect's background, her
history, education, career, hopes and fears. Use research,
your imagination and experiences to build a detailed
picture about her.
As you profile your prospect, have in mind a single
individual - do not fall into the trap of trying to profile
a group.
-->Sidebar
Some marketers prefer to use market research exclusively
for this step. This is a valid, but more expensive option
to build your prospect's profile.
<--
Step #4 - List Product Benefits and Features
Next, list out all your product and service benefits and
features.
A feature is "an attribute or quality" of the product. For
instance color, sharpness, or construction material and
method.
A benefit is "a service or function" the product delivers
to the user. For instance speeding up a process, or making
an activity, task or job easier.
-->Sidebar
Remember : People do not necessarily buy features. They
always buy benefits.
<--
Step #5 - Headlines
Now you have all the pieces of your jigsaw start to build
your "Mind Capture Weapon".
Headlines can be formatted as :
* Commands - "Dare To Write Good Headlines"
* Questions - "Do you want to write good headlines ?"
* Announcements - "New product writes your headlines"
* Coaching - "How to write good headlines in 7 easy steps"
Write as many headlines as you can, some marketers write
50 or more, and format them in the different ways.
Now let them to "stew" for a 2 or 3 days before reviewing
and choosing the best ones.
For software to help you write compelling headlines see
relevant resources below.
Step# 6- Write The Copy - Like A Master Storyteller.
"Using the action triggers that deliver your MDA, weave a
personal story for your prospect around your product and
it's benefits to them."
Your copy must be persuasive, emotional, and truthful.
Without exception, people love stories.
Use your
* Action trigger list,
* Prospect profile
* Product benefits
to weave a story that captures your prospects mind.
This is the goal you started out to achieve and a story
incorporating these features is how you do it.
Story telling is one of many mind motivators that capture
your prospect's mind and attention.
A new product about to be released will show you many
other magical mind motivators that you must learn to use to
capture your prospects mind.
Step #7 - Ask For "Most Desired Action"
Your "Most Desired Action" may be :
* Getting the prospect to subscribe to a product.
* Getting the sale.
* Getting feedback and comments.
* Getting contributions, donations or other help.
Whatever it is, you must ask for it in clear explicit terms.
Relevant Resources
------------------
* "Win The war Of Internet Marketing" - e-Book, available
at
http://www.simplyeasier.com under "Digital Info
Products"
* "Headline Creator Pro" - available from
http://www.headlines-creator-pro.com
* "7 steps to writing articles people just have to read."
article at
http://www.simplyeasier.com/ownarticles.html
* Mind Motivators product - Available Mid March 2004 from
http://www.simplyeasier.com
Conclusion
Use the tactics described here to write copy. Then test
each detail from action triggers, benefits, headlines,
prospect profile, and offer until you have a mind capturing
weapon in your arsenal. Use this in the "Marketing War" and
you will have a weapon that sells relentlessly and
repeatedly for you.
Charles Kangethe of
http://www.simplyeasier.com is a leading
new wave marketer and a published author from England. The
"Simply Easier" brand name is your guarantee of high value,
quality Marketing Products, Services and Resources.
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