MIBW
Archives
March 12, 2004
Please
note that these are archives so many links to ads and
old pages may not work.
Of
course any contests or special sales you may read about
are obsolete so please don't email me about any
promotions, thank you.
Any
reference to my old domain My IBiz Helper.com will
redirect to Ezine Ad Helper.com, this includes any
email sent to myibizhelper.com
So
please do not send any mail to myibizhelper, it will be
treated as spam.
If you need to contact me, use the
contact
form here
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Table Of Contents
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>> Editors' Notes.....
>> Buy One Get One Free Sale
>> Vector Central No Sub Ad Station Ads
>> Help For A Fellow Publisher
>> My IBiz Ads
>> If You Sell Anything Online Your ePockets Are Being Picked
By Shawn Pringle
>> Website Of The Week: Loco's Launch Pad
>> Ezine Of The Week: Lifepluz Marketing Ezine
>> Spotlight Ads
>> SubscribeMe.Net Ads
>> Ezines-R-Us Ads
>> Quick Tips To Get You Through Your Newbie Webmaster Days
By Donesia Muhammad
>> How can MIBW help your business?
>> Subscription Info, Ad Rates, and Contact Info
Have you signed up for your Fre^e Solo Ads? Wow you need to!
Did you know you can earn Fre^e Solo Ads just for reading
other members ads? And you only receive one to three of them
a day and not every day, Dan does not believe in filling up
your inbox. Start earning your Solo Ad today! GoTo:
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Welcome From Your Publisher...
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Hi and welcome to the Classified edition of MIBW.
Don't forget to look over the classified ads, you never know
what you might find.
Sorry for the delay in Tuesday's issue. I decided to just wait
until next Tuesday to send out the issue. I had too many
offline details to handle that day. So look out for Tuesday's
issue in your inbox.
Today's issue has a great article for you about protecting
your ebook downloads. This is an important topic to discuss as
most of us have sold ebooks at one time or another and digital
theft is a big problem. I remember I had one man boldly email
me to ask me why he couldn't find all the bonuses on my
download page. Note this man did not pay for a dime, but he
found the page and figured that I wouldn't bother to check to
see if he purchased the ebook. Amazing...
As if I was going to email him and say
" Sure mister crook, take all the ebooks you want. Hey take
the whole lot, I am only trying to make a buck here."
But yes you will find people that bold, or that stupid,
however you want to look at it.
If someone honestly cannot afford one of your products and
they ask you to give them a copy, I appreciate that more than
someone stealing it.
It is all how you present yourself....
Once you get through that article, I have one of my archived
articles which was always one of my favorites. "Quick Tips To
Get You Through Your Newbie Webmaster Days"
I wrote this article 2 years ago and it still applies today :)
Enjoy...........
Stay tuned for tomorrow's Nifty Thrifty Edition along with
Sunday's Ask The Admistress edition. Have a great weekend
Your Publisher,
Donesia
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Buy One Get One Free Sale
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Happy March !!
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The No-Sub Station! Advertise "Without" Subscribing!
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Your ad, listed within the "Top 1/2" of each publication.
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Tell them -My IBiz Weekly- referred you!
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Quick News This Week
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Paypal Fined $150,000
The nation's largest online payment service, PayPal, is paying
New York $150,000 in penalties after misrepresenting to
consumers its policy on repayment when merchandise doesn't
arrive, the state attorney general said Monday.
http://www.cnn.com/2004/TECH/03/08/paypal.fined.ap/index.html
Hi Donesia,
A fellow publisher has asked me for a favor. It seems he
lost his whole mailing list to one of those freak accidents
of cyberspace - the list mailer chewed them all up and
won't spit them out. LOL
He's changing his mailing service, but he needs the help of
other publishers to get his readers back.
If you are a subscriber to Lifepluz Marketing Ezine.....Now
LIFEPluzEzine published by Steve Coffey please resubscribe
at this new address:
mailto:LifepluzEzine@freeautobot.com
Even if you weren't a subscriber, why not sign up and check
it out?
Thanks for your help.
Your Publisher,
Donesia
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If You Sell Anything Online Your ePockets Are Being Picked
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By Shawn Pringle
You and I are a lot alike. We are both software publishers and
eBook authors getting hosed on a regular basis. You and I, my
friend, are victims of software piracy that accounted for over
$24 BILLION dollars in lost revenue over the last two years*.
There are so many ways people can get your product for free
these days. If we continue doing nothing we will lose even
more money this year as potential customers become more and
more aware of just how easy it is to obtain digital products
without paying for them.
The question is, why do we put up with this? When we sell our
downloadable products they are being easily and freely
distributed (read: STOLEN) by the very same people that we are
trying to get to purchase. And don’t be fooled, this still
occurs very regularly today even though a lot of us take
precautions against it. This confirms that people want our
products, they just don't want to pay for them …because they
don't have to. In fact, 70% of potential customers won't if
they can get it for free*.
We know the ideal scenario; what’s supposed to happen.
Consider Bob Jones and his knot tying eBook, “Scoutmaster
Bob’s Guide To Knots”. Bob uploads his eBook to his web server
and creates a sales link to sell it, and this sales link goes
through to his payment processor. After the order is placed
the customer is redirected to the download page, or
"Thank-You" page, in order to automate the delivery process.
Now Bob figures he’s all set up and starts his massive
promotion efforts. He spends lots of time and money getting
people to visit his site and convinces them to place an order
because it really is a great product. So, the customers place
orders via the sales link then are redirected back to the
download page automatically to get what they’ve paid for.
Perfect automated system, right? Sorry Bobby, in a perfect
world maybe. But here’s what really happens.
“Back Door” #1:
Our boy Bob sets up a sales link, a download redirection link
(where people go after successfully ordering) and spends time
and money promoting his site. People come and visit his web
site and feel that they could really use such an extensive
knot tying resource and want a copy of it. A couple people
place orders and Bob is happy. Because Bob has created such a
great product they tell their friends about Bob’s eBook. But
instead of telling their friends to check out Bob’s web site
they simply email them a copy of the actual eBook. Why not, it
doesn’t cost Bob any money right? Those people then tell their
friends, who tell their friends, who tell their friends. A
couple of weeks later Bob’s knot tying eBook is in the hands
of hundreds, even thousands of people…for free. And this is
just the first “back door”.
There are three (3) "Back Doors" that people use regularly to
easily obtain free access to your product:
Back Door #1: Get a copy via email, newsgroups, forums, eBay,
MSN, ICQ, ... whatever
Back Door #2: Get refunded and keep the product
Back Door #3: Locate the download page without paying
And here’s another scary fact: For every 10 copies downloaded,
4 of those are stolen*. How lightly would you take it if you
sold a tangible product, like a t-shirt, and only 6 out of ten
t-shirts that left the store were paid for? These are lost
sales and income forgone, there’s no more blunt way to put it.
If you can guarantee that the only way they can get your
product is through your payment process you’ve just stopped
that leak and increased your profits.
But right now online merchants have no idea who is really
downloading their products, or what happens after the
downloaded. They lose total control of its distribution. Some
thieves/weasels/snakes …whatever you want to call them… even
go so far as to sell stolen software and eBooks as their own
for a greatly reduced price. This is probably the greatest
risk to selling a digital product, and if you ask anyone
that’s been doing it for a while they will have experienced
this nightmare first hand. The people out there that do this
are much worse than one guy that just gets your product for
free. These people distribute hundreds or thousands of your
product and you don’t see a cent of it. They saturate the
market and decrease the value of your product, until it’s
virtually worthless. They have to be stopped.
“Back Door” #2:
Back to Bob. There is another big problem for Bob when it
comes to protecting his eBook. He doesn’t know that many
payment processors promptly, and without hesitation, honor
each and every refund request, no questions asked.
Seriously…no questions at all, one simple email is all it
takes. There's usually no need for the customer to explain
anything, just that they would like a refund. They will get
their refund right away and the you, the merchant, don’t have
a say in the matter at all. And you guessed it, they get to
keep the product, for free. There is no requirement to return
the product like with a traditional refund, since there's no
way to be sure the product was really deleted. Imagine the
absolute uproar brick-and-mortar merchants would be in if
customers were allowed 100% unconditional refunds on request,
and the customer gets to keep the shirt, vacuum cleaner, DVD
player, or whatever? Ridiculous right? But it happens to
online merchants like Bob every day.
“Back Door” #3:
Lastly, Bob’s uploaded product is also easily and regularly
downloaded for free by potential customers right from his own
web site. People can get to his download page in any number of
ways. For example, open up Google. Type this into the search
box: “thankyou.htm ebook download”. Now go to the second and
third pages. Here are some free products for you if you were
the type to download copyrighted material without paying for
it. Of course I’m not suggesting you do that, in fact I ask
you NOT to download these products, just look at the thank you
page to see that the “back door” is certainly easy to find.
These people are just like Bob, and they work hard to create
their web sites and their products. They are simply unaware of
the kick-in-the-teeth they’re taking by not protecting it.
Some conscientious merchants claim, "I'm safe, I protect my
download location with a third-party tool that creates my
download location on the fly." This is a false sense of
security and it only blocks one back door. Basically this
protection method simply hides the download location, but the
product is still just as susceptible to being freely
distributed after the download. And it can still be kept if a
refund is issued. This is equivalent to the banks simply
hiding all the money instead of putting it in the bank vault.
So how are online merchants like Bob, and you, and me supposed
to stay afloat? As it is now, the only way to turn a profit is
to rely on people’s goodwill in hopes that they will do the
right thing. And be content in the fact that some people don't
know how easy it is to get online products for free, so these
people actually pay for the product. So, if you think about
it, within this system it's pure luck that anyone actually
pays for a digital product.
But there is hope. There is a real way to stop all types of
thieves and freebie-seekers. We must protect the product
itself with unique identifiers and access codes for each
customer. And until more of us become wise to this one simple
truth rampant software and eBook piracy will continue to
plague online merchants.
* - average 40% worldwide software piracy rate for 2001 &
2002, and dollar losses totaling $24.05 billion, based on
intensive studies by the Business Software Alliance
http://www.bsa.org, and the report - "Quantifying Online
Downloading of Unlicensed Software :
Survey of Internet Users for BSA - May 29, 2002"
Shawn Pringle is the owner and founder of the Virtual Vault
digital product security system. Read his story and how he
fought back at
http://www.CBProtect.com Email him at
shawnpringle@cbprotect.com .
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Website Of The Week............Loco's Launch Pad
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Loco's Launch Pad
Owner: Joni Groves
Site Url:
http://www.locoweedproductions.com/
Site Description: Loco's Launch Pad to a mini-mall of great
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Ezine Of The Week......Lifepluz Marketing Ezine
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Lifepluz Marketing Ezine
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Ezine Url:
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To Subscribe:
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Quick Tips To Get You Through Your Newbie Webmaster Days
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By Donesia Muhammad Copyright (c) 2002 KDM Publishing
Are you tired of the kids asking the neighbors for dinner
because you are stuck online all day?
Is your spouse wondering whether you are going to marry the
computer?
Do you only eat what can fit on the side of the desk next to
the mouse??
No one said that starting out online was easy. Especially for
those who stay at home. Some days you don't think that you
will ever figure out how to handle life online and offline?
You are not alone. We all wish there were more hours available
every day to finish everything, but since it doesn't work that
way, you have to come up with some tips to help you manage
those first months of being a webmaster and publisher.
Quick Tips
Stop Getting Caught Up In Your Email And Finish Your Work.
Yes the emails look interesting, but what about your work?
What pays you more, your work or reading emails?
Think, And I Mean This, Think Before You Pull Out Your Credit
Card.
If it seems like that money is just burning a hole in your
pocket, resist the urge to spend on things you don't need. Do
you need that expensive list host when your list is small?
Do you need that expensive software when you can find the same
quality in a free version?
Do you need to buy all the ebooks out there? What about saving
your money for promoting your products or services, or your
monthly hosting fees?
Organize Yourself
Is your work in the same pile as your children's toys?
Make a space in your home for your office. Even if you can't
dedicate an entire room to your office, clear off a section of
a room for your office, and make sure everyone else in the
household knows this.
Is This Your Day??
6 am
Wake up, Get the kids ready for school
6:15 am
Of course you turn on the computer (if you ever turned it off
from the night before!)
6:30 am
It dawns on you. Just how many affiliate programs did I sign
up for yesterday? I don't even remember the product I am
supposed to be selling but I remember the 50% commission, so
hey why not??
7 am
Kids are at school, spouse is on their way to work and you are
in front of the computer ready to work. You start checking
your email and then...
9 am
You are still caught up in your email. You don't even remember
what you were supposed to do in the first place. Hey isn't it
time to eat. Now what do I eat??
The Webmaster's Breakfast
(Anything that can fit on the side of the desk next to the
mouse!)
Coffee (a must)
Water or Juice (while you are waiting for your coffee to cool)
Bagels, Pop Tarts, Toast, a Sandwich
Anything that is bite sized and can be held without a fork!
Don't worry, all experienced webmasters know how to juggle
plates of food on their laps while typing away.
Give it a few months, it'll come to you.
The Webmasters Lunch
The same thing you had for breakfast, just reheated and you
are now on your fifth cup of coffee.
By the time you have eaten, your ISP is down. You and the ten
million other customers who share the same dial up number are
out of luck for the next two hours.
Okay your ISP is back up. Now in the mean time did you do any
work? You don't have to be connected to the Internet to do
everything.
Well you better do something before your children get home and
tell you the one phrase you hope you never have to hear
especially when you are on a deadline
"So Mommy / Daddy, what does this button do..??"
Crash. Your computer is down for the rest of the day...
SO WHAT HAVE YOU ACCOMPLISHED TODAY???
Write down your daily goals
Answer emails from customers.
Processing sales accordingly.
Update at least one page on your site.
Gather some new and interesting information for your ezine.
Jot down some ideas for an article.
Set some ground rules in your home and your business so
everyone fully understands what you are trying to accomplish
and that there are no hidden surprises.
The list goes on and on.
The fact is that it doesn't get any easier, but it is up to you to
decide what battles you want to tackle every day.
There is more time wasted thinking about your goals than the
time you spend achieving them.
In the long run, you will see that computer errors and household
errors are a part of life but also an excuse to not finish what
you started.
Just a quick reminder to let you know you are not alone.
But you may realize that the only person stopping you from
your goals is YOU.
Copyright (c) 2002 Donesia Muhammad
Donesia Muhammad is an aspiring Netpreneur. Visit her site at
http://EzineAdHelper.com for help with your ezine advertising.
Sign up for her newsletter and receive a free gift.
mailto:subscribe@ezineadhelper.com
This article may be freely distributed as long as the above
byline is included
Please include the resource box. Please email a copy of the
publication the article is posted in to
donesia@ezineadhelper.com
More Free, Reprintable articles by Donesia Muhammad can be
found here
http://ezineadhelper.com/donesia/index.htm
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