MIBW
Archives
March 17, 2004
Please
note that these are archives so many links to ads and
old pages may not work.
Of
course any contests or special sales you may read about
are obsolete so please don't email me about any
promotions, thank you.
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reference to my old domain My IBiz Helper.com will
redirect to Ezine Ad Helper.com, this includes any
email sent to myibizhelper.com
So
please do not send any mail to myibizhelper, it will be
treated as spam.
If you need to contact me, use the
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Table Of Contents
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>> Editors' Notes.....
>> Free Bonuses - Are YOU Missing The Point? By Willie
Crawford
>> Spotlight Ads
>> Website Of The Week......Quantum-Self.com
>> Looking For Some Good Ezines To Read?
>> My IBiz Ads
>> How Can MIBW Help Your Business?
>> Subscription Info, Ad Rates, and Contact Info
Have you signed up for your Fre^e Solo Ads? Wow you need to!
Did you know you can earn Fre^e Solo Ads just for reading
other members ads? And you only receive one to three of them
a day and not every day, Dan does not believe in filling up
your inbox. Start earning your Solo Ad today! GoTo:
http://wetrack.it/soloads/af.cgi?5788
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Welcome From Your Publisher...
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Hi and welcome to another edition of MIBW.
I have spent most of yesterday cleaning up a lot of bounces
and bad addresses. Takes up time but worth it. It takes a
while for some of us to realize it is not about the size of
the list but the quality of those who DO read your ezine.
I do have more addresses to clean up so that is my project for
the week. Please note for those of you who wish to
unsubscribe, there is a link at the bottom of this and every
email. All you have to do is click on the link and you will be
automatically removed.
Here is our March Contest Winner:
Bill Zolis
Congratulations Bill, you have won a free Solo and Top Sponsor
Ad from MIBW.
All you have to do is click on the link found in the solo ads.
The Winner is picked on the 15th of every month.
Today's article is a great one simply because this applies to
many of us.
We all like to sweeten the pot when selling a product or
service online. We have seen it done for years now. That is
probably the reason we have purchased many different services,
ebooks, software, etc.
But are we just adding bonuses that aren't worth the time it
takes to mention it? Does adding useless bonuses increase or
decrease the value of your product, the answer might surprise
you.
Donesia,I think this is a case of "Do What We See Others
Do". I have seen some sites offer so many bonuses I wonder is
the product even worth it? Do you even remember what the
product was in the first place?
Maybe you should ask yourself, if you were to remove the
bonuses from your product or even your ezine, would you sell
as much or does it depend on what the bonus is in the first
place..
That is today's Voice Your Opinion...
Can YOU Take the "No Bonus Challenge?" Send me your opinions here
mailto:donesia@ezineadhelper.com?subject=vyo3-17
I'll be back next week with my own answer along with your
answer Donesia.
That is about it for today. Stay tuned for Friday's Classified
edition as well as the Nifty Thrifty Edition along with Ask
The Admistress. Have a great week,
Your Publisher,
Donesia
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Note: This does not apply to the ads in the Ezine Ad Helper Ad
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Free Bonuses - Are YOU Missing The Point?
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Copyright 2004 by Willie Crawford
Look at any on-line sales letter in the "internet marketing"
arena today and you will see that almost all offer a ton of
bonuses when you purchase the main product. The marketer
does this to increase the perceived "value" of his packaged
deal. However, many marketers do this all wrong, and
therefore miss the point!
Offering a ton of bonuses with a product is nothing new.
It was done decades before the internet was even conceived.
The rules that were learned by savvy direct marketers back
then apply just as much on-line today. Since the on-line
medium is fairly new, it is actually enlightening to study the
materials from direct marketers before the internet. This is
where I learn many of the techniques I then test to confirm
they still apply on the internet.
The biggest secret I've learned about increasing sales by
using bonuses was learned from mail-order direct marketers. It
was validated on-line but it's time-tested in the off-line
direct response world.
That secret... that point often not acknowledged by on-line
neophytes....
In order for a bonus to help your sales, it has to be
something that the customer would happily pay for if it were
not free. It has to be something that causes the customer to
salivate when he reads the description. It has to be something
that the customer perceives has genuine high value.
Does this mean that you can't offer items as bonuses that have
been around for a while? No... not as long as the customer
perceives the item as current and still valuable. If the
customer has seen the item advertised a thousand places, for
five years, then he begins to wonder what else about your deal
is out of date and virtually worthless.
You can also offer bonuses that have been around for a while
IF serving a market that most likely hasn't seen the item
before. Many who have been on-line for years often forget that
many just coming on-line haven't seen many of the "classics."
Some of these do offer valuable lessons for the new audience!
The key there is to spend enough time describing the bonus to
prove its genuine value.
That brings us to another point... nothing closes a sale like
providing PROOF of your claims. That includes your claims of
value. Even when offering a free bonus, throwing in a
testimonial or two enhances the value of that bonus in the
minds of your prospective customers.
Let's look at the reason for offering all of those bonuses in
the first place. You do it because you want to convince your
prospect, who is interested in the primary product or service,
that he'd be CRAZY not to go for your offer. He should feel
that he'd loose out big if he doesn't grab your product now!
Another lesson I learned from off-line direct marketers is
that a customer will often buy a product just because he
wants one of the bonus. The customer may not even want the
primary product but buys because he really, really wants
an unusual and valuable bonus.
When putting together your offer, the bonuses are just a small
part of it. The thing is... you never know which part of your
offer is going to push a prospects hot buttons. It could be
a benefit of the main product or it could be a benefit of one
of the bonuses. You'll miss those bonus-induced sales if you
fail to adequately list the benefits of the bonuses!
A final issue... offering the wrong bonuses can definitely
turn off a prospect. If the prospect perceives that you are
just stacking up bonuses so that you can state the package has
some outlandish value, he will begin to question the value
of everything in the package... including the main product.
Make sure that the bonuses are relevant... or something
that prospects for the primary product should be interested
in. Then make sure that each bonus item is something that
the prospect would purchase by itself. That is the key point
missed by too many on-line marketers.
Willie Crawford has been teaching others how to build
successful on-line businesses since 1996. Join him and
a slew of seasoned internet business professionals at The
Internet Marketing How To Workshop April 30 - May 2, 2004.
Visit:
http://InternetMarketingHowToWorkshop.com
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