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My IBiz Weekly Archives
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July 22, 2006


A Free Publication From
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Copyright ©2006 KDM Publishing

Publisher: Donesia Muhammad




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In Today's Issue:
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>> Welcome From Your Publisher

>> Do You Want To Increase Your Google Adsense Revenue?
by Scott Patterson

>> Ezine Ad Helper Budget Ads

>> Google Love - Five Top Tips To Make Google Love Your Site
by Silvia Hartmann

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---------------------------------------------------------------
Welcome From Your Publisher...
---------------------------------------------------------------


Hello everyone, I have two more great articles which focus on
Google for you. Love it or hate it,we do need it for our
websites. Next issue I want to talk about those adsense sites
that are everywhere. I want to get your take on them, the good
and the bad.

So enjoy today's articles everyone, hope you learn something
from them.




Publisher and Editor:Donesia Muhammad
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---------------------------------------------------------------
Do You Want To Increase Your Google Adsense Revenue?
---------------------------------------------------------------


by Scott Patterson

How much revenue do you generate from Google Adsense?

Recently there has been a lot of discussion about people who earn over $10,000 a month just from Adsense. Furthermore, there are rumors of a few individuals who earn over $1 million a year just from using the power of Google advertisements.

So what is Google Adsense and how can you use this program to earn a six-figure income?

About two years ago, Google created this program to help websites to monetize their web-traffic.

Here’s how it works:

Webmasters obtain a special code from Google which then displays targeted ads on their website. Whenever a visitor clicks on one of these ads, the webmaster earns a commission. Unlike other online businesses, there is no selling involved. All you need to do is get people to click on the ads.

Although this is an excellent way to generate an income, many websites are not effectively maximizing their Adsense potential. As a result, they are leaving a lot of cash on the table.

The question is how can you increase your Adsense revenue without increasing the number of web visitors?

The key to earning an income with Google Adsense is to have your ads match the rest of the site, making them look like part of your content. Your focus is to avoid having the Adsense blocks look like blatant advertisements.

The following are six ways that you can do this and increase your revenue at the same time:

1) Find the right place- Most website visitors read content that is in the middle of a webpage. As a result, the best place to put your Adsense block is in the top part of the page, at the beginning of your web content. You want to weave the Google Ads into your web content to give the appearance that they are extra links which expand on the information of the page.

2) Use the Large Rectangle–With Google Adsense, you have the option of picking different ad formats. Most of the time people opt to use the Leaderboard (728×90) or Wide Skyscraper (160×600) style ads. Unfortunately, this is the wrong choice, because both look like blatant advertisements. Instead smart webmasters have found that using the Large Rectangle (336×280) yields the best amount of click-thrus.

3) Ditch the border– Many people experience a sharp increase in Adsense revenue when they changing their border. What they change is very simple…they get rid of the border on their Adsense blocks. This is another way to make the advertisements look like useful web content.

4) Adapt the font- Whenever you write content, it should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website.

5) Match the colors– In addition to changing the fonts, you also should match the colors of your website. For instance, if your content is written in black, and your hyperlinks are blue, then the Adsense blocks should also be the same color. Again, this helps the advertisements appear to be normal web content.

6) Don’t have too many distractions- On a webpage, it is important to give web visitor a limited number of options. By having too many links and graphics, the web visitor might go to a section that doesn’t help increase your profits. While it is important to inform and entertain your web visitor, it is also vital that you monetize your site. So if the main focus of your site is to earn an income through Google Adsense, then get rid of all non-essential links and graphics.

By taking the time to implement these six simple steps, you’ll see a dramatic increase in the click-thru ratio of your ads. If added to all of the content of your site, your Adsense income will skyrocket!

Scott J. Patterson is a self-proclaimed Dunce, yet last month he earned $12,124 from one of his online businesses. To find out how YOU can do the same, download his fr*e ebook- The Secret-Guide to Online Businesses: www.duncemoney.com/adsense.html

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Google Love - Five Top Tips To Make Google Love Your Site
---------------------------------------------------------------

by Silvia Hartmann


Trying to fight Google or be cleverer somehow is pointless, destructive and the wrong attitude.

Learn to LOVE Google and work WITH IT instead - and it will send you streams upon streams of people. It’s as easy as pie if you follow these straightforward instructions.


1. Google Love …

Google and all its programming is not some form of enemy - unless you are a piece of web scum, that is.

Google is based on the idea that it should help people FIND WHAT THEY ARE LOOKING FOR.

That’s all.

Sit with the statement above. Meditate upon it if necessary. Use EFT.

But UNDERSTAND that a pointless site that has no unique content will NEVER get ANYWHERE with Googly or any other outfit that is using their techniques and methods.

You can buy books and ebooks until your wallet bleeds on “how to trick Google” this and that - just forget it.

Unless you have SOME THING that SOME PEOPLE will HONESTLY WANT and be grateful for when they find it, there is no hope and there is no point in reading any further.

Also, trying to fight Google or be cleverer somehow is pointless, destructive and the wrong attitude.

Learn to LOVE Google and work WITH IT.

If you have the contents, and you follow the most simplest common spider robot courtesy protocols, then it will come and it will index you.

It will be that mystical bridge between YOUR (customers, people, communities, friends) and your site.

That’s what it does, that’s what it is, that’s it’s nature and if you know that, then all is well.

You will get good results following the rest of this.

2. Dressing For Google …

So now, let’s have a DECENT website with DECENT content.

A decent website means:

- All the pages and directories have links that work properly and allow Google to slide with immense ease from one place to the other, without ever hitting an annoying dead end;

- All the pages are cleaned up so that you have the absolute MINIMUM of html instructions and nothing that doesn’t need to be there, such as vast and pointless java scripts or the truly appalling “mso” instructions;

- All the pages have the right meta tags which ACCURATELY REFLECT what’s on them, and including title, content, description, keywords at the very minimum;

- All your pages have proper headings and descriptions and content WHICH MATCHES your meta tags to a T;

- All your images are title and alt tagged CORRECTLY and resident on your own site.

Decent content means:

- Whatever you’ve got, it is USEFUL. If it is UNIQUE, so much the better, and that’s not hard. All you need to is to be yourself and use your own words, even if you are affiliate - write your own reviews, put your own dog’s picture on it, be unique, be YOURSELF.

- Whatever you’ve got, I’m sure there’s some people who want to look at it, read it, do something with it. There’s billions of people out there. Just make sure YOU KNOW WHO YOUR PEOPLE ARE and write to THEM.

- Decent content also means that what you’ve got is presented so that both Google and a human being get it what that is all about.

When your website is up and running, test, test and test again. Try every single hyperlink on your own computer, on someone else’s and on all manner of different browsers.

Only when you are happy that it all works as it should, we go to Step 3.

3. Let Google SEE You

You need a minimum of 35 decent links going to your site for Google to take any notice of you and start paying attention.

Please be aware that “one link” is just that - www.snark.net is NOT the same as www.snark.net, which is not the same as snark.net, nor even remotely similar to any variation including snark.net/index.php

All, each and every ONE is viewed as a single separate link - when you need 35 ALL GOING TO ONE SINGLE ADDRESS to do the magic.

So now, to the “decent links” part.

A site that isn’t indexed much by Google or doesn’t turn up until page 1,993,990 on a Google search for its kind is WORTHLESS to you.

Find HIGH RANKED directory listings for your site and list your site THERE. This goes for any of the many variations on getting a link from another site, be it a guestbook signed or an article placed. Don’t waste your time with anything that itself doesn’t turn up on Google’s own top ten.

Now, you’ve got a date with Google.

What we need to do next is to BUILD A RELATIONSHIP - prove our value and worth over time, in other words.

That’s the next of our Google top tips - seniority and reliability.

4. Be THERE When Google Calls!

Make sure you’ve got a decent ISP with 99% uptime or better - that’s of course elementary.

Don’t ever take your site down for whatever reason and make any changes gradually.

Most importantly, get the best tracking software you can afford and find out who is already coming, and what they are coming for.

That’s the key to long term success - to find what you’re doing well and then expanding on it. For example, if one person came from Google (or any other search engine) for the term “snark”, then build on that. Write more articles about snarks, what to do with them and without them, how to avoid them, collect snark images - in other words, become the first port of call for any snark enquiry.

Build on your speciality some more with a web directory, guest articles, reviews and then we’re more than 3/4 the way to a real web presence and Google responding to changes in your site near instantly, which is what we want.

5. Keep Improving ALL THE TIME.

The final success tip is to keep improving ALL THE TIME.

Pull up the html or php you wrote a year ago - I bet you can do better now.

Review your meta tags and your site copy and improve on both.

Name your pages, images and directories better. Improve the content, structure, navigation of your site.

Keep at it with directory listings and submissions - directories come and go, you need to be always there with the “state of the art”.

Keep doing useful link exchanges with matching high ranked sites too and keep adding VALUE and UNIQUE CONTENT to your clean and well presented pages.

That’s the most important thing of all - to keep at it with continuous improvement.

Follow these steps EXACTLY with a well named new site with decent content - and you WILL see immediate improvement in your Google rankings.

Good Luck and Good Spirits always,

Silvia

Silvia Hartmann is the author of “MindMillion” and the NEW “60 Second Wealth Boosters” - Be cool, be smart, be WEALTHY! MindMillion.com

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MIBW is dedicated to my brother in law Abdul W. Hargraves (1980 - 2005)