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 Free Newsletter For
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March 14, 2006
Copyright ©2006 KDM Publishing
Publisher: Donesia Muhammad
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In Today's Issue:
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>> Welcome From Your Publisher
>> Text Ad Clicks Is Now Live!!!
>> AdSense Tips By S. Housley
>> Offline Can Pay Off: Ten Ways To Increase Website Activity
Without Being Online by Anton Cheranev
>> Subscription Info
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Welcome From Your Publisher...
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Hello again everyone. Yes March is flying by. I have my hands
full with the kids being sick this week, so I wont write any
long novels today :) I am going to get some rest when I am
able. Enjoy today's articles everyone. Remember if you are
looking for articles for your site, ezine, or blog, don't forget
about my article directory, Reprinted Articles
http://reprintedarticles.com You can sign up free and submit
as many articles as you'd like as well.
Have a great day everyone and see you on Friday for our
Classified issue.
Donesia Muhammad
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Text Ad Clicks Is Now Live
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What I have worked on what seems to be forever is now done.
Please view my latest site, Text Ad Clicks.
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This is a new way of advertising. Most of you know my niche is
with my email coop advertising site, Ezine Ad Helper. Well this
takes advertising to websites only,no email. This is a great
and a unique way to advertise for free.
This is similar to Google ad sense ads in which you paste an
html code on your site and that code displays ads from other
members. But with Text Ad Clicks, you submit your ads to the
system and they are rotated to all the other members who have
the code on their site. You can customize the ads with colors
to fit your site, we have currently 26 categories you can
choose to display your ads.
The more ad impressions you receive, the more your ad is
rotated amongst the members.
All free members receive 500 clicks just for joining, but for
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So take a look and sign up today. It is free to join
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AdSense Tips
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By S. Housley
AdSense allows website publishers to display contextually
relevant advertisements on their website. If a web visitor
"clicks" on an advertisement, the web publisher will earn a
percentage of the advertising revenue generated as a result
of the click. Many webmasters have built content websites
around the Google AdSense model. In many cases the specific
intent of the webmaster is to profit from Google AdSense
Other webmasters use Google AdSense to supplement their
revenue. Regardless of the webmaster's intent, the following
tips will help webmasters looking to profit from AdSense.
Top AdSense Tips:
1. Niche Sites.
Targeted niche sites that have a clear theme, tend to
generate more advertising revenue simply because it is
easier to achieve decent search engine placement. Be warned
though, you want to chose a niche where there is a
sufficient number of advertisements available.
2. Target Keywords.
When determining the sites focus, consider how much the
advertisers pay for the advertisements. If the site is
focused on ringtones, like Ringtone Central
http://www.ringtones-central.com the payout per click is
going to be very small, as ringtones are not high ticket
items, advertisers will not spend a lot on pay per click
advertisements. With less obvious markets use Overture to
determine how much advertisers pay per keyword, it is
usually similar on Google. Search Overture for a keyword
then click "View Advertisers' Max Bids" in the top right
corner. This will show the Overture inventory and how much
is paid per keyword. Because the market has become very
competitive, it will be difficult to rank well in search
engines with a new website that is optimized for the terms
that have the highest payout. Consider targeting terms that
are moderately priced.
3. Aged Sites / Time.
Over time as a website is spidered by Google, advertisements
will generally increase in relevance. In general, older
websites will rank better in search engines. The closer the
advertisements relate to the webpage's content; the higher
the "click-through" the publishers will see.
4. Coding.
In order to minimize a websites maintenance place the Google
generated AdSense code in the website template or an include
file. This will allow you to easily experiment with
different advertisement sizes and ad placement, and keep the
web maintenance to a minimum.
5. Tracking Channels.
In order to know how effective a specific website or ad
placement is use distinct channels and subchannels within
Google. This will allow you to discern what performs best on
a specific website. Using channels will tell you what sites
are making money, what advertisements are making money and
what ad position is the most profitable on a specific
website. Keep in mind that you should run an advertisement
for a full week, in order to properly test its
effectiveness, different days of the week will vary the web
traffic so comparing one week to another will give the most
accurate reflection of how effective a campaign performs.
When testing different advertisement sizes, placement or
color schemes be sure to leave campaigns in place for one
week, different days will often result in web traffic
fluctuations. Comparing web traffic, week to week will give
a clear indication of what ad formats perform the best.
6. Integrated Ad Placement.
Many webmasters have been successful at integrating
advertisements into a website. The easiest way to integrate
an advertisement into a website is to remove the
advertisement border. This will allow the ads to better
blend with the webpage. Google recommends contrasting the
link colors with the website colors to increase
click-throughs. It is also suggested that webmasters
randomize the color of the advertisements, so that frequent
users will not naturally "filter" the ads.
example of integrated ad placement:
http://www.golf-clubhouse.net or
http://www.security-protection.net
7. Number vs Value of Advertisements.
Up to three advertisements can be listed on each page. This
decreases the value of the advertisements served, so
publishers should cautiously add advertisement units, as it
dilutes ad inventory. In other words you want to serve the
most expensive ads at all times.
8. Hot Spots.
Like web copy above the fold holds true with AdSense as
well. This means that advertisements that appear without
having to scroll will be read more frequently. Hot Spots are
areas on a web page that result in a higher percentage of
click-throughs. According to Google the highest paying
advertisements are located on the hot spots.
hot spots map -
http://www.small-business-software.net/heat-map.htm
Google does not indicate if image advertisements or text ads
perform better, so webmasters are encouraged to experiment
with both.
9. Highest performing Ad Sizes.
According to Google the 336 x 280 rectangle, the 300 x250
rectangle and the 160 x 600 sky scraper result in the
highest number of click-throughs. Depending on the website's
design and layout, publishers may experience different
results with different ad sizes, placements and color
schemes. Experiment and track the results for each website
to maximize the AdSense payout.
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage http://www.notepage.net a
wireless text messaging software company.
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Offline Can Pay Off: Ten Ways To Increase Website Activity
Without Being Online
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by Anton Cheranev
Increasing your website activity does not mean you have to be
online all of the time, ducking into chat rooms and onto
bulletin boards only long enough to scream out the title and
url of your website before they cyber drag you out of the room
kicking and screaming. There are a number of ways you can
promote your website without sitting in front of your computer
all day every day.
The first way to increase your website activity while you are
offline is by adding your website address to all of the printed
material your business makes. This includes company
letterheads, envelopes, newsletters, fax cover sheets and
business cards. This is not to say you should not include your
traditional company contact address, but your website address
certainly deserves a place on all of your literature.
The second way to promote your website activity while you are
offline is to write about your site on a regular basis in your
company's newsletter. Be sure to announce it if you are re-
launching (or launching for the first time) your company
website. You also want to announce major site changes, like the
addition of a section from your CEO. You may even want to
include a regular feature that highlights changes and special
sections of the website your customers should check out.
The next way to increase your website activity while you are
offline is to get the best, and easiest to remember, website
address for your company. This will ensure that people can
remember it and find it easier to return on a regular basis. If
staff members stumble over the address on a regular basis, or
customers find it difficult to remember or type into the
address bar of the internet service they use on a regular
basis, it is unlikely to be visited as often.
Another way to increase your website activity while you are
offline is to be sure your entire staff is knowledgeable about
the site and its contents. Even the person who answers the main
phone line should be able to answer general questions about the
website. This ensures that any customer who has even the
slightest question about the site will find your staff helpful
and intelligent, increasing site activity.
The fifth way to promote website activity while you are offline
is to add the website address to your company's voice mail. If
a customer calls after hours and gets your voice mail, they are
likely to want to make an immediate connection with your
company. Adding the site address to the message they will hear
makes it more likely they will turn to an online connection to
see your company.
An additional way to promote website activity while you are
offline is to be sure that your website appears in any printed
media attention your company receives. Ask that it be printed
with your name or with the bio section of the article.
The seventh way to promote website activity while you are
offline is to be sure to mention your website address whenever
you deal with any type of media. If the local news station is
interviewing you about your accounting firm at tax time, it is
a good time to bring up your website address.
The next way to promote website activity while you are offline
is to add your website address to all press releases you make
to the media. Press releases can seem a bit naked if you cannot
give customers a way to directly connect with the company after
the article has been printed. A website address can do just
that.
The ninth way to promote website activity while you are offline
is to be sure that your website address appears on all
promotional materials. Most companies have promotional
materials like t-shirts, jackets, duffle bags, Frisbees, and
notepads, that they offer customers and their employees as free
gifts. Printing the website address on these is a good way to
reinforce the idea that customers should go to your site.
The final way to promote website activity while you are offline
is to get a magnetic sign or bumper sticker to add to your
fleet of company vehicles and add to your employee's personal
vehicles advertising the site. When you are stuck in traffic on
the freeway, the guy next to you or behind you might just punch
up the site on his blackberry for lack of a better activity.
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