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If you're tired of tiny checks and dead downlines you won't want to miss
this.
Today's articles make you think about life offline. Have you ever thought
of marketing offline. And no I don't mean just telling some friends that
you have a business online. Many who are not pc addicts such as us, wont
have a clue what you are talking about.
So this is the time to get started and spread the word. Do you have any
business cards. You can find them cheap at
Vista Print.
Read the article in today's issue and this will give you some great tips
on getting started with offline marketing.
Since you are reading online. Why don't you check out our
archives or submit your site to our
Business Directory
Enjoy Your Weekend
Donesia :)
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Sick of adwords, directory submissions, social bookmarking and
various online traffic generating methods? well don't be, since
those methods really work. However right now im not here to talk
to you on them, I'm going to write about something different,
actually totally opposite. Offline marketing!
Most people spend countless dollars and time on online
marketing. Not that its not important, but most bloggers or
webmasters are missing an important aspect of Marketing. How
often have you thought of promoting your website or blog to the
outside world without the internet? I myself never thought about
it until a few weeks ago, and trust me that move was very
rewarding.
Okay let's cut the crap and see how we can drive potential
customers.
1) Give out
Flyers - This was the first method which struck into my head
when I was trying out offline marketing. The fact that I do a
paper run my self was a big help. Just go to a printing press
and print out a few thousand advertisements and give em out. If
by chance you decide not to print out the papers well just take
a few pieces of paper and write down your site address. But if
your really down with this method, then go to your local paper
delivery guys and get a contract, which is the easiest since you
only have to pay for it.
2) Decals -
This next method is for those who travel a lot, By your own car
of course. A friend of worked out this method and got really
impressive results, as a matter of fact he himself showed me the
major increase in traffic and alexa ranking. I personally didn't
use this method since I Don't really go out by car, I take a bus
instead ( Cars = pollution :P).
3) Posters -
This method is really effective but can be quite controversial.
Putting up poster and banners on the streets is fine as long as
you don't do it illegally.
4) Word of
mouth - This is a very basic method and is quite
self-explanatory. When I go out I always tell people about my
blog. In front of friends or in a meeting, you can always tell
the folks about your website.
Offline Marketing is very effective and is very under-rated.
Pramith or P.B as he is commonly known has been marketing
various programs on the internet. mainly for blog users. his
goal is to become a internet marketing guru and help out many
bloggers along his path
his first step in achieving this is his blog it self which is
located here
http://cashound.blogspot.com
A lot of web publishers believe that the best way to gain a high
PageRank, or PR, is to entice highly ranked sites to link to them. The
theory is that if a high ranking site links to you, it shares its
PageRank. This sounds great on the surface, but there more to it than
that.
In reality, Google's algorithm for arriving at PageRank dictates
that the amount of ranking a page can pass along to those it links to is
its own rank for the page in question divided by the number of outbound
links on that page.
This, in a nutshell, means that if you managed to get a site with
a PR of 8 to link to you, you won't get a ranking of 8 or even close to
it. For example, if this site already has 3 outbound links and you make
4, the PR passed to each site would be 2 units, rather than 8. On top of
this, the high PageRank is very likely on the site's home page, not its
internal links page, where your link would appear. The PR that's passed
on depends only on the PR of the page where the link appears.
Since a lot of higher PageRank sites also happen to have a lot of
outbound links, the truth of the matter is these are not always the best
places to turn for reciprocation.
A better way does exist. It involves targeting sites that have
modest PR ratings, but that are likely to improve. As long as the sites
have good content and are reputable, they can pay off very well.
Targeted lower PageRank sites might not seem like a good strategy, but
it is.
A host of reasons exist as to why these lower PR sites can pay
off. The biggest lies in the fact it is generally much easier to get
these sites to put up links. Plus, when they do, they are often willing
to use keywords in the links themselves. Also, there are more inclined
to put links on their front page. Another advantage to these sites that
they probably don't already have a bunch of outbound links. The appeal
of these reasons is strong, but the most compelling is the potential
these sites offer. If high quality sites are chosen, they can grow in PR
ranking and your site can grow along with them.
It is wise to research sites to target for reciprocal links
though. Stay clear of sites that have PageRank bars in the white or
gray. This indicates they have little or no ranking. It could also mean
they've been banned. Gray sites in particular can be bad news.
Should you still be on the fence about this strategy, look at the
numbers. If an incoming link comes from a page with a ranking of 8 and
only has one other link, you'll get a PR boost of 4. A page with a
ranking of 6 with a total of 30 links, yours included, will give you .2.
The math clearly indicates that the lower PageRank strategy is best.
Jeff Alderson develops PPC and SEO software. He is an
expert on boosting traffic and sales. Jeff suggests building a targeted
http://www.adwordanalyzer.com
list using his Ad Word Analyzer program to increase website income.
